Marketing Automation Coordinator
4 months ago
Monthly Salary : AED8,000 - AED10,000
- Contract: Two months
**Responsibilities**
**Campaign Scope and Management**:
- Execute and manage integrated customer campaigns (EDMs, SMS, WhatsApp) and nurtures to increase brand awareness and demand generation.
- Experiment and trial different digital tactics to drive continuous improvement and growth and effectively drive customer outcomes.
- Manage day-to-day program maintenance, including implementation, pacing and performance.
- Ensure Marketing automation is implemented to best effect and optimized wherever possible, keeping up to date on latest release notes and best practice
**Operations, Data, Evaluation and Analysis**:
- Extract and segment data from approved sources to ensure campaigns are targeted and align with brief objectives.
- Initiation of campaign tracking mechanics e.g. Tracking Scripts, GTM, UTM tracking codes etc
- Create new Forms and landing pages in Eloqua.
**Training**:
- Support the wider Marketing teams with automation and journey strategy development; the creation and execution of automated marketing campaigns, and carrying out analysis (reporting/tracking) to inform best practice
- Provide training to new Marketing joiner and organize refresher sessions for existing Marketing team
**Skills**
- Experience with Data, configuring and rolling out the integration of SaaS marketing technology platforms (for example: Marketing Automation and CRM, or Marketing Automation and databases, etc.)
- Ability to manage an end-to-end campaign process
- Excellent communication skills and experience engaging with senior business stakeholders.
**Job Type**: Contract
Contract length: 2 months
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