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Workflow and Informatics Product Manager Mea

3 months ago

Dubai, United Arab Emirates Beckman Coulter Diagnostics Full time

Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.

At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.

Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.

Beckman Coulter is currently looking for workflow and informatics Product Manager to join the Middle East and Africa product management team supporting our automation and informatics product portfolio. This role will focus on providing on-going support of the product portfolio including, customer demos & presentations, sales materials and training, materials management, business development in pre-sales cycle, new product introduction, forecasting, product marketing plan development.

**In this role, you will have the opportunity to**:
Have a full understanding of the market and industry trends from current offering and products available to customer changing needs and requirements in laboratory automation and informatics.

Update the competitor landscape placements and market intelligence insights. Actively analyze the sales funnel and set priority on key accounts and maturing opportunity by communicating the necessary actions to sales managers and making sure the account plans are executed according to identified time frame.

Lead in the development of presentations and proposals to the TLA accounts and making sure business and technology solutions are well defined and aligned to client needs and Beckman coulter strategy in that market sector. Understand performance KPIs of targeted and existing accounts by analyzing customer needs and trends to drive new accounts acquisitions and improve retention rates.

Coordinate necessary resources to execute the account plans from Business manager; sales managers; account managers and service managers to make sure the projects are executed from pre-sales to post sales go live and delivered to customer within committed timelines.

Execute business reviews for active accounts in play and brief the sales team on the progress of TLA projects and tender. Update the forecast and communicate regularly to ensure products are available on order delivery.

Respond to functional and technical elements of RFIs, RFPs and RFQs by preparing complete part number list and required items.

Complete understanding of the new products introduced and solution sets and actively communicate to the WITS and sales team

Shape / champion new segments and directions by synthesizing & analyzing data to understand customer needs; evaluate potential new approaches to marketing the portfolio of WITS products and formulate recommendations based on known risks and rewards.

Assist regional sales team with closing system (automation/IT) sales in targeted market segments to meet annual revenue and unit placement goals.

Manage sales cycle by working with regional sales teams in the areas of: prospecting, account qualification, sales strategies, Automation & IT product presentations, demonstrations, evaluations, proposal information generation, justification and closing.

Provide on-market product support and guidance to the affiliates and other business units in terms of product segmentation, positioning and objection handling.

Coach and influence as the field point of contact for; distribution representatives, other potential co-marketing representatives and support representatives to qualify leads, advance sales process, justify system sales, implement, and maintain customer satisfaction to meet sales targets.

Complete administrative tasks such as expense reporting, monthly reports, territory and customer analysis, funnel analysis, forecasts, competitive intelligence, and annual planning

The essential requirements of the job include

Bachelor's degree (B.A./B.S.) in medical technology, Biomedical, clinical diagnostics or life science. MBA preferred. MS/PhD a plus.

Product management experience in laboratory automation and informatics.

Experience with Lean methodologies, workflow consultancy, process improvement in laboratory environment

Incumbent must have excellent presentation skills, communication skills as well as analytical, project management & planning skills.

IVD market assessment, voice of customer research, sales tools/messaging and/or future trend analysis (payer, gov’t policy, clinical practice, etc.)

Cross-functional tea