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Brand, Advertising and Social Media Manager

5 months ago

Dubai, United Arab Emirates Nissan Full time

Job Title:
**Brand, Advertising and Social Media Manager**

Department:
**Marketing**

Function:
**Infiniti**

Legal Entity:
**Infiniti**

**Location**:
**Dubai**

Level:
**Manager, EVP-6**

Direct Manager:
**DGM Marketing**

**Main tasks and responsibilities (Including team management if any)**:

- Brand & Creative:

- Be the main point of contact for all brand-related communication with global marketing teams.
- Ensure brand guidelines are cascaded to all internal departments, NSCs and agencies
- Understanding of all global campaigns and provide feedback to incorporate regional relevance.
- Development of Regional Launch Strategy and Campaign for new car launches
- Liase cross functionaly on the development of media strategy and go to market strategy
- Liase cross functionally with retail team for alignment of required assets
- Development of Sustain Strategy and Campaigns for exsisting models
- Liase cross functionaly on the development of media strategy and go to market strategy
- Liase cross functionally with retail team and International markets for alignment of required assets
- Development of Brand assets in line with global brand strategy to help drive familiarity and opinion on the brand
- Development of Brand assets in experiential activities and launch events.
- Social Media
- Development of Social Media strategy in line with the over arching brand strategy and carline strategy
- Drive agile social media content creation with an understanding of social media behavior, trends, moment marketing and regional relevance.
- Development of Monthly content calenders
- Liase cross functionaly on the development of media boosting strategy
- Share content calendars with NSCs
- Development of social media campaigns
- Liase cross functionaly on the development of media strategy ensuring social media compliments big campaign ideas.
- Liase with PR teams on PR activity and compliment with social media recommendations
- Monitor NSC social media pages and provide monthly audits together with social media agency
- Other
- Manage the creative agency relationship
- Share monthly content calenders NSC's
- Share monthly brand updates with NSC's
- Ad-hoc reporting to management & global stakeholders
- Budget
- Responsible for handling all creative production budget & reporting
- Ensuring spends are in-line with BP targets
- People
- Work closely with Media and Retail manager to ensure delivery of KPI's
- Work closely in supporting and mentoring the team members to ensure their success in their respective role

**BACKGROUND & SKILLS REQUIRED**

**Personal Skills**
- 5-8 yrs experience
- Experience in the Middle East
- Experience in Automotive
- Previous experience in Creative Agencies is a plus
- MS Office, mainly PPT & Excel (advance)
- Strong understanding of social media and consumer behavior
- Results-oriented
- Creative thinker
- Problem-solver
- Confidently manage multiple stakeholders
- Presentation skills
- Ability to manage a team

Minimum Education

University degree in Marketing / Communications

Language Requirements

Fluent in Business English

Dubai United Arab Emirates