Research & Data Analyst
1 month ago
Reef Luxury Developments is looking for a skilled Research & Data Analyst with a strong
understanding of the real estate market to support data-driven decision-making in our marketing
performance to help optimize strategies and enhance our brand’s impact in the luxury real estate
sector. This role requires a detail-oriented, analytical thinker who can translate data into
actionable insights, supporting the Marketing Director and contributing to the company’s growth
objectives.
Key Responsibilities
- Market Research and Competitive Analysis:
- Conduct in-depth research on the luxury real estate market, including trends, competitor
analysis, and customer preferences.
- Provide regular reports on market conditions and emerging trends that could impact Reef’s
marketing strategy.
- Identify potential growth opportunities by analyzing competitor offerings and market gaps.
- Data Collection and Analysis:
- Gather and analyze data from multiple sources (internal CRM, social media platforms, website
analytics, and industry reports).
- Perform data cleaning, processing, and validation to ensure data accuracy and reliability.
- Generate insights on customer demographics, engagement trends, and sales performance to
guide marketing efforts.
- Campaign and Performance Analytics:
- Track and analyze the performance of marketing campaigns, providing data-driven
recommendations to optimize reach and engagement.
- Develop and maintain dashboards for real-time reporting on KPIs, ROI, and other relevant
metrics.
- Collaborate with the marketing team to measure the effectiveness of digital and offline
marketing efforts and identify areas for improvement.
- Customer Insights and Behavior Analysis:
- Study customer journey data to provide insights into the behavior, preferences, and needs of
high-net-worth individuals in the luxury real estate sector.
- Create segmentation models to better understand target audiences and personalize marketing
messages.
- Conduct surveys, focus groups, and other qualitative research to gather in-depth customer
insights.
- Reporting and Presentation:
- Prepare and present reports to the Marketing Director, highlighting key findings and actionable
recommendations.
- Ensure that all reports are well-organized, visually appealing, and tailored to meet the needs of
stakeholders.
- Support strategic decision-making by providing data-driven insights that align with business
objectives.
Pay: From AED1.00 per month
**Experience**:
- Data analysis: 5 years (required)
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