Al Barsha
6 months ago
**Job Responsibility**:
**User Acquisition**:
- Planning, executing and leading all digital marketing, including SEM, paid social media, display advertising & affiliate campaigns for user acquisition.
- Research and advise on external technology-driven marketing initiatives focusing on customer acquisition.
- Manage digital marketing agencies operating in paid search and search optimization. Track KPIs and provide reports and performance analysis.
**Growth And Strategy**:
- Designing and brainstorming new and creative growth strategies based on current marketing trends, market insights, and competitor activity. Identifying trends and insights, and optimizing spend and performance based on the insights.
- Adding new channels to scale performance marketing and achieve growth.
- Leading growth marketing focused on the complete customer acquisition funnel ranging from media buying, creatives, website content, CRO tests, data analysis, CRM & offline sales in order to achieve business goals.
**Data Analysis**:
- Segmenting customer base on various transactional/behavioural features & designing effective 'reach out' programs for them in the form of marketing campaigns. Working with the data team to increase data visibility, daily, weekly, and monthly dashboards, and data cohorts which helped the team to optimize and scale campaigns.
- Generate data-driven hypotheses and execute experiments throughout the prospect to activate the customer funnel - identifying insights and key opportunities for improvement.
**Retention**:
- Strategized User Acquisition for all products across digital channels against ROAS, LTV
- & CPI by measuring respective product KPIs (Retention, DAU, FTUE Funnel, Churn %, IAP, Ad Revenue, etc) with data monitoring using tools like AppsFlyer, Firebase & Google Analytics.
**Liaoning**:
- Collaborating with internal teams(content, creative, product, tech, legal, and finance) to optimize user experience, campaign optimization and fulfil business needs.
- Partnership & Alliances - Managing Agency and client relationships to consult, plan, and run campaigns of brands on the company's digital ad network. Maintaining and enhancing the Affiliate Network to cater to supply needed.
**Knowledge and skills**:
- Good understanding of Sales strategies, policies, practices and procedures
- Strong communication/influencing and negotiation skills
- Strong analytical, Communication and presentation skills
- Relationship building
- Strong Excel skills
- Ability to manage own workload and meet aggressive deadlines and deliverables
- Persistence with problem-solving and solution recommendation
- Excellent interpersonal and business writing skills
- Experience working in a complex business environment to adapt to changing priorities, workload and tasks
**Salary**: AED8,000.00 - AED10,000.00 per month
Ability to Commute:
- Al Barsha (required)
Ability to Relocate:
- Al Barsha: Relocate before starting work (required)
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