S&cm Analyst Mena

3 weeks ago


Dubai, United Arab Emirates Beiersdorf Middle East FZCO (Dubai) Full time

**Role Description**:
Own the quality of the analysis and data input done throughout the cluster, by establishing the data standards and processing. Identify opportunities, create value and develop solutions rooted in data to drive category growth and customer outperformance. Be the primary contact with EM data and insights manager. Responsible for OTIF cascade, up or down, to all relevant stakeholders. Build and own the analytical suite for the cluster.

**Main Accountabilities**:
Ensure that relevant data is provided for the commercial planning and development process in an accurate and timely manner.
- Produce standard reports as defined by Head of S&CM and Information Systems
- Manage central database for the cluster ensuring it is accurate and updated
- Produce ad-Hoc analysis, as required by SCM team
- Support local operations in all relevant analytical and administration needs
- Ensure project budget management as required

**Planning**
- Support the mapping of the needs of all activation markets and incorporate it into lead mkt workstreams
- **ABP/ Fast Start/ Business reviews/ S&OP/ Innovation**:Collect and compile data into central cluster file and cascade data to activation markets. Build reports for the cluster
- **Base business and innovation**:Develop analysis for the base business and innovation packages for all markets in the cluster: PICOS, Selling, story, Forecasts, etc.
- Analyze sales data (Business Performance tracker incl EPOS and 4 P’s), consumer and shopper insights to utilize strategic thinking and map the needs to maximize business across existing and new channels.
- Responsible for weekly analysis and reporting of sales, share, trends, and competitive activity, along with creating actionable insights, identify opportunities and deliver solutions that drive profitable category growth. Adjust proposed solution in case required.

**Commercial operations**
- **POSM**:Ensure that all cluster markets POSM requirements are updated and that artwork/ costs are fully cascaded to activation markets. MENA Pre-Post Analysis of POS Material, innovation & Costs (ROI)
- **PICOS**:Ensure that PICOS are fully cascaded to activation markets. Evaluate and utilize PICOS to measure category and customer performance, ROI
- **Pricing/ promo/ insights**:Collect and compile data into central cluster file and cascade data to activation markets. Ensure that guidelines are fully cascaded to activation markets. Evaluate category sales promotions and pricing and suggest modifications to enhance sales and profitability in all MENA markets

**Customer Engagement: Direct & Indirect**
- **Presentations/ Engagement/ Thematic/ programs/ Performance Management**:Collect and compile data into central cluster file and cascade data to activation markets
- Work collaboratively with cross-functional teams and third-party vendors to identify opportunities and to transform shopper insights and data analytics into action
- Conducting training (e.g. end-user, refresher, key user, “Train the Trainer” training). Map the needs for trainings and capabilities.

**Store Execution**
- **Win the Shopper**:Ensure that WTS modules are maintained, updated and accurate
- **Trax**:Ensure that master data is updated and accurate. Lead understanding of Trax gaps and develop action plan
- **Top stores**:Collect and compile data into central cluster file and cascade data to activation markets
- **GE**:Collect and compile data into central cluster file and cascade data to activation markets


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