Pr Executive

3 weeks ago

Dubai, United Arab Emirates Shiseido Full time

**Date**:22 Jan 2024

**Location**: Dubai, DU, AE

**Company**:Shiseido

**Job Purpose**:

- To be the PR Excecutive’s right hand in executing all the PR and influencer campaigns in order to successfully grow the brands in the Middle East
- This position will be part of the planning and managing of the brand’s PR Plan in order to maximize exposure, grow market share and strengthen the brands standpoint as opposed to competitors

**Contract : Temp**

We currently have an opportunity for a Public Relations Executive to join us on a **1 year temporary** contract to manage and implement a fully integrated Public Relations (PR) programmes for** skincare and fragrance brands*.**

The PR** **Executive will be responsible for executing all public relations initiatives/activations for skincare and fragrance brands. This role will be instrumental in implementing PR campaigns and initiatives to increase brand awareness, drive sales, and enhance the overall brands’ image. You will have to have a deep understanding and passion for the beauty industry and work collaboratively with the Brand team & key local partners, as well as primary contact with our global brand partners.

**Main Responsibilities**:

- Responsible for executing all PR & Communication activities and ensuring they are implemented according to market activation plan and brand guidelines to drive brand awareness and traffic
- Responsible for coordinating and executing events, press trips, and shoots. Strong organizational skills and attention to detail are essential to ensure these events run smoothly and successfully showcase the brands
- Responsible for overseeing paid influencer campaigns. This includes dealing with the day to day with the influencers, developing a content calendar, creating content briefs, and ensuring that influencer posts are shared in a timely manner.
- Build and maintain relationships with influencers and press Must have strong project management skills to oversee the entire process from
- to finish, ensuring that all deliverables are met and the campaigns are executed successfully
- Manage all PR seedings end to end process on a launch and monthly basis. This includes developing the mailer list of press and influencers.
- Develop and compile PR & Communication research in the GCC - including trends, competitor ensure this is updated regularly. Includes benchmarking best practice and ensuring that these are incorporated into the practices, policies and approaches for the team.
- Monitor and report on PR campaign effectiveness/performance, using media monitoring platform and KPI metrics.
- Stay up-to-date with industry trends, competitor activity, and emerging technologies to identify new opportunities and best practices
- Influencer's screening and identifying new potential brand advocates
- Support Marketing department when needed on cross functional activations

**Qualifications**:

- Excellent verbal and written communication skills, including strong copywriting and editing abilities
- Strong project management skills, including the ability to manage multiple projects simultaneously, able to work under pressure effectively & efficiently
- Team management experience
- Knowledge of media & PR trends, planning, execution and reporting (including different KPI’s in the PR landscape) of PR Campaigns
- Strong understanding of the KSA Market
- Strong organizational and time management skills; ability to constantly juggle priorities in a fast-paced environment
- Positive demeanor with a can-do attitude
- Influencer relationships within the GCC region
- Creative thinker and proactive, resourceful problem solver
- Ability to seek out and identify up-and-coming global beauty, fashion and culture trends.
- Organized and keen attention to detail in managing tasks
- Ability to adapt to changing priorities and multi-task
- Extensive knowledge of social and digital media platforms
- Knowledge of local media landscape, influencer marketing and media trends
- Proficient in spoken Arabic would be preferred
- Ability to build and develop relationships with individuals within and outside the organization

**Job Segment**:PR, Outside Sales, Branding, Temporary, Marketing, Sales, Contract, Research

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