Customer Marketing Executive
7 days ago
Company Profile:
- At Unilever you are more than your job title, you are part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us.
- We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Surf.
- Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts.
- Main Purpose of the role
- The CCM has responsibilities in a form matrix where he/she will be responsible for specific categories and countries at the same time. He/she is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer/country. Lead the development execution of brand/category solutions & activities for customers/countries based on fully integrated, shopper, customer, and brand insights systems (PLM & GMMD) activities those input main system (SAP)
- Roles & Responsibilities
- Manage perfect execution of the activity plan by continuously keeping contact with the key account management team
- and responsible for excellent in store shopper activation and communication, drive shopper insights into action and end
- to end in store activation management
- Create annual Customer Marketing plan including trade event plan, channel/shopper job to be done, budget requirement
- and shopper activation plan in line with Category and brand jobs to be done
- Support Key Account team with assortment recommendation in case of new product launches and current portfolio gaps.
- planograms, cross merchandising units, secondary placements
- Support both Key Account with up-to-date market information on the customer/category mid and long-term key
- trends/performance/ competitors/shopper behavior based on data from multiple terminals
- Supports the development of customer & shopper insights. Translate insights into business building opportunities within specific
- customers/channels
- Supports the building of account/channel specific Customer marketing plans to deliver category/brand objectives
- (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
- Work with Country managers and field merchandising team to ensure excellence in in-store activation on time in full deployment and
- delivery of integrated Customer Business Plan and Customer Marketing Plan
- Support with internal business plan (IBP) to be in line with the joint business plan (JBP) for the year for key customers
- Manage 3P supplier for point-of-sale material production, landing, deployment
- Key relationships
- Customer Marketing Manager - Modern Trade (Line manager)
- Brand team: Brand Managers and Assistant Brand Managers
- Category Operations Team: Category Operations Manager and Assistant Category Operations Manager
- Channel(sales) team: Key account executives/Key Account Managers//Country Managers/Country Directors
- Field execution team
- Finance team
- Procurement team
- Agencies: Activation and Production
- Critical success factors of the job
- Key competencies
- Passion for Growth
- High accountability & responsibility
- Business and execution planning
- Network management
- Financial Management
- Key skills
- Fluent in English (Arabic is a plus)
- Strong operational skills
- Good analytical skills
- Relevant Experience
- Minimum 1-3 years relevant working experience (Sales, Customer Marketing, or Marketing).
- 1 to 3 years Customer Marketing experience is ideal.
- Combination of sales and marketing experience is ideal.
- Bachelor's Degree in a relevant field
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