Social Media Expert

8 months ago


Dubai, United Arab Emirates GluCare Full time

Job Summary:
Key Responsibilities:

- Develop and execute comprehensive social media strategies that align with the company's goals and target audience.
- Manage and create content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube.
- Generate, edit, publish, and share engaging content that promotes brand awareness, drives engagement, and encourages audience interaction.
- Collaborate with cross-functional teams to integrate social media campaigns with other marketing efforts, ensuring consistency in messaging and branding.
- Analyze social media metrics and provide regular reports on the performance of campaigns, using data to optimize strategies and tactics.
- Stay up-to-date with industry best practices and emerging trends in social media marketing, sharing insights and recommendations with the team.
- Engage with followers, respond to comments, messages, and mentions promptly and professionally, fostering positive online interactions.
- Monitor and manage online reputation, addressing any negative feedback or comments effectively.
- Plan and execute paid social media advertising campaigns, including budget management, targeting, and performance analysis.
- Explore and identify potential influencer partnerships and collaborations to expand brand reach.
- Manage social media calendars, schedule posts, and ensure content is posted consistently and effectively.
- Develop and understand the company's products, services, and values to accurately represent the brand on social media

**Requirements**:

- Bachelor's degree in Marketing, Communications, or a related field. Relevant certifications are a plus.
- Proven work experience as a Social Media Specialist or similar role, with a demonstrable portfolio of successful social media campaigns.
- In-depth knowledge of various social media platforms, their algorithms, and best practices for each.
- Strong copywriting, editing, and communication skills, with an eye for detail and a creative mindset.
- Proficiency in social media management tools, analytics platforms, and scheduling software.
- Experience with paid social media advertising and understanding of ad targeting options.
- Strong analytical skills to interpret data and generate actionable insights for continuous improvement.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
- Up-to-date with the latest digital marketing trends and emerging technologies.
- Excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.
- A passion for staying engaged with social media trends, pop culture, and internet culture.


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