E-commerce Marketing Executive
16 hours ago
**Purpose or scope of the position**:
To manage online content and provide creative solutions to manage web traffic. To manage SEO of Carlton Downtown website while bringing revenue to the hotel.
A Full-Time position based at Carlton Downtown Dubai
- Performs other related tasks as assigned by management.
- Complies with Carlton Downtown Dubai policies and procedures.
**Main Responsibilities**:
- Assist Marketing & PR Manager and the Corporate E-Commerce team in developing and increasing traffic through direct and semi-direct online channels that will improve the overall revenue for the property and other key financial and customer matrix
- Assist Marketing & PR Manager and the Corporate E-Commerce team in evaluating the performance of our branded website and give suggestions for how to promote and improve the presence of the hotel on the web, with the intention of increasing number of bookings and keeping the website up to date
- Monitor, implement and execute the active presence of the property on all Social Media tools to maximize the online exposure of the property
- Monitor and develop e-newsletters pertaining to the property and maintain all online channels to be accurate and brand compliant according to company standards.
- Conduct regular quality assurance audits on the hotel’s descriptive content & images to ensure parity on all channels and integrity with brand website.
- Identifying and evaluating new marketing opportunities to increase direct internet traffic as well as monitoring the online presence as well as rate position of immediate competitors
**Administration**:
Online image and text content update to make sure all online communication channels are up-to-date
**SKILLS**
**Technical**:
- Search Engine Optimization
- SEO Search Engine Advertising
- SEA Search Engines Result
- Social Media optimization
- SMO activities in order to maximize visits
- Regional and local online affiliate marketing partnerships development
- Research and analyses on the latest online developments and market trends within the area
- Knowledge of HTML and Photoshop a plus
**Knowledge & competencies**:
Understanding hotel operations
Effective communication
Planning for business
Supervising operations
Teamwork
Adaptability
Customer Focus
Drive for Results
Budget planning
**Personal qualities**:
Excellent verbal and written communication skills especially important for communicating technical matters
To also perform other duties as per the instructions of Director of Sales & Marketing as requested.
**Salary**: From AED2,500.00 per month
**Experience**:
- hospitality marketing executive: 1 year (required)
**Language**:
- English (required)
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