Media Buyer
6 months ago
Responsibilities:
Manage and optimize UA and LeadGen campaigns across various channels to achieve key performance indicators (KPIs) and growth targets.
Conduct in-depth data analysis to identify trends, insights, and opportunities for campaign optimization and performance improvement.
Track and report on campaign performance, providing regular updates to stakeholders.
Monitor and optimize budgets to ensure efficient allocation of resources.
Test and experiment with new channels, platforms, and targeting strategies to identify scalable growth opportunities.
Collaborate closely with cross-functional teams, including BA, Creative and product to align user acquisition efforts with overall business objectives.
Collaborate and develop relationships with different marketing vendors.
Stay up-to-date with industry trends, best practices, and emerging technologies in user acquisition and digital marketing.
**Requirements**:
Prior experience in digital marketing as a User Acquisition Manager/Media Buyer.
Experience with different advertising networks and platforms (Meta/TikTok/Snapchat/Taboola/Outbrain/Google Ads/DSPs etc)
- Big advantage
Good analytical skills, with the ability to analyze data, draw conclusions, develop actionable recommendations and implement them.
Excellent understanding of digital marketing metrics, KPIs, and performance tracking.
Sharp-minded and “out of the box” thinker with a positive "can-do" attitude and a passion for both marketing and analytics.
Results-oriented mindset with a focus on driving measurable outcomes and achieving targets.
Proficient with Excel - a must
Fluent English - a must
Other languages - big advantage
BA in Economics/Business Management/Marketing - an advantage
Online marketing enthusiast - an advantage
**Salary**: AED18,000.00 - AED25,000.00 per month
Ability to Commute:
- Dubai (required)
Ability to Relocate:
- Dubai: Relocate before starting work (required)
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