Digital Marketing Executive
3 weeks ago
**Full job description**
**Job Summary**:
**Key Responsibilities**:
- **Marketing Strategy Development**:
- Develop and execute comprehensive marketing strategies to promote properties, attract buyers, and enhance the company’s brand presence.
- Identify target audiences and create tailored campaigns to reach them effectively.
- **Digital Marketing**:
- Oversee the company website, ensuring it is up-to-date, user-friendly, and optimized for lead generation.
- Analyze digital marketing performance metrics and adjust strategies to improve ROI.
- **Content Creation**:
- Oversee the creation of engaging content, including property listings, blog posts, videos, and social media content.
- Collaborate with designers, photographers, and copywriters to produce high-quality marketing materials.
- **Brand Management**:
- Maintain and enhance the company’s brand identity across all marketing channels.
- Ensure consistent messaging and branding in all communications.
- **Lead Generation and Nurturing**:
- Develop and implement lead generation strategies to attract potential buyers and sellers.
- Work closely with the sales team to nurture leads and convert them into clients.
- **Event Marketing**:
- Plan and execute marketing events, such as open houses, property launches, and community outreach programs.
- **Market Research**:
- Conduct market research to identify trends, competitor strategies, and customer preferences.
- Use insights to refine marketing strategies and stay ahead of industry trends.
- **Budget Management**:
- Manage the marketing budget, ensuring cost-effective allocation of resources.
- Track and report on marketing expenses and ROI.
- **Team Collaboration**:
- Work closely with the sales, operations, and executive teams to align marketing efforts with business goals.
- Provide guidance and support to junior marketing staff or external agencies.
**Qualifications**:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1-2 years of experience in marketing, preferably in the real estate industry.
- Proven track record of successful digital marketing campaigns and lead generation.
- Excellent written and verbal communication skills.
- Creative thinker with strong problem-solving abilities.
- Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, Adobe Creative Suite).
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
**Job Types**: Permanent, Contract
Contract length: 24 months
Pay: AED3,000.00 - AED4,000.00 per month
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