Public Relations Manager
6 months ago
Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under it's umbrella - SALT, Switch, Parker's, Somewhere and Public.
**Key Responsibilities**:
- Develop and execute brand-specific overarching strategies aligned with overall company objectives.
- Ensure seamless integration of brand strategies with other marketing efforts.
- Collaborate with cross-functional teams to drive brand growth and market presence.
- Oversee the coordination of brand-related activities across different channels and platforms.
- Manage relationships with influencers to enhance brand visibility.
- Coordinate sponsorships and partnerships that align with the brand's image.
- Work closely with the operation, creative, and sales teams to ensure that the brand message is consistently and effectively communicated across all brand-related materials and activities, considering the individual requirements and opportunities of each brand.
- Provide regular and ad-hoc reports to the executive team, summarizing the marketing performance for each brand and outlining recommendations for improvement, taking into account the individual goals and challenges of each brand.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
- Proven experience of 4 years as a PR Manager or similar role in the hospitality industry.
- Strong understanding of market trends and competitor activities.
- Exceptional communication and interpersonal abilities.
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