Marketing & Creative Content Manager
8 months ago
Design content marketing strategies and set short-term goals
- Undertake content marketing initiatives to achieve business targets
- Collaborate with Sales & Design teams to produce high quality content
- Develop editorial calendar, delegate tasks and ensure deadlines are met
- Deliver engaging content on a regular basis and inspire team members
- Edit, proofread and improve content
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
- Share content through various channels, ensuring strong web presence
- Receive customer feedback and generate ideas to increase customer engagement
- Works closely with senior leaders, marketing teammates & other departments to create effective communications strategies that articulate our products core benefits properly & consistently.
- Deploy successful marketing campaigns & own their implementation from ideation to execution
- Oversee & approve marketing material, from website banners, promotional flyers to hard copy brochures.
- Measure & report on the performance of marketing campaigns, gain insight & assess against goals.
**Desired Requirements**:
- Bachelor degree in Marketing or Journalism related
- Experience managing PPC, SEO and Affiliate programs.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Proven working experience in digital marketing/trade marketing
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of Adobe Software
- **Highly articulate with an excellent command of written English.**:
- **Creative minded with an ability to conceive interesting ideas for new content.**:
- **Previous experience working as a content manager or copywriter would be an advantage.**
**Key skills**
- **Editing and writing skills**
**- Communication skills**
**- Time management skills**
**- Project management skills**
**- Sales Strategy skills**
**Job Types**: Full-time, Permanent
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