Head of Marketing
3 weeks ago
About Atlas Group of Institutions
**Main Responsibilities**
- Attract new students across the Institution’s Portfolio of Programs
- Promote the profile of the institution as a whole to external audiences
- To develop and implement an integrated marketing plan for all courses, services, and higher degrees.
- Develop and implement communication campaigns with appropriate media in order to attract inquiries from prospective students and agents. (advertising, direct mailings, newsletters, etc.)
- Develop all promotional materials using internal resources and external agencies so that potential students, agents, etc. receive accurate and reliable information on courses.
- Represent the institution at relevant conferences and events and visit overseas agents and clients to promote our courses and recruit students.
- Prepare an annual marketing report to facilitate strategic decision-making by management.
**Knowledge, Skills & Experience required**
- Appropriate Degree in Marketing
- Relevant experience in Education Industry
- Networking Skills
- Willingness to travel outside the country
- Strong communication skills
- Wide knowledge and experience of consumer and b2b marketing
- Managing the marketing & promotions budget in order to meet the targets in the most cost-effective manner.
- A valid UAE License is a plus
**Job Types**: Full-time, Permanent
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