Marketing & Communication Manager
2 months ago
The Marketing & Communications (MarCom) Manager is responsible for the development and supervision of all marketing and communications strategies for the including the brand development of goals, including the development of goals, campaigns, tactics, budgets, and the implementation plans per the annual, quarterly, and monthly plans.
- Essential Duties & Responsibilities, Other Duties Maybe Assigned._
- Initiate research, development, and implementation of new marketing
- Programs related to the overall MarCom strategies of the company.
- Develop and promote branding initiatives consistent with corporate business goals and objectives.
- Maximize brand or service value through the development of ancillary revenue streams and new opportunities.
- Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.
- Develop marketing plans within budget requirements.
- Create a robust annual marketing plan with approved budget considerations and manage the plan in coordination with the MarCom team and/or agencies.
- Collaborate with all departments to identify internal and external customer needs.
- Communicate and negotiate with promotional partners as needed for joint marketing activities.
- Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered.
- Develop, manage and execute an annual strategic marketing and communications plan to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.
- Evaluate the success of various communication strategies and provide and implement recommendations for improvement.
- Analyze potential new products/media to enhance the marketing/communications work.
- Develop, manage and produce materials and fully engage in content creation to create a cohesive image and message across all channels
- Oversee the development, management and maintenance of all online and offline communication.
- Provide strategic leadership to the marketing group and all other departments.
- Set the yearly key performance indicators (KPIs) for the marketing group and actively manage the department to accomplish its goals.
- Manage and lead e-commerce and digital campaigns, ATL/BTL campaigns, and activations across all company branches using the channels of communication and marketing mix.
- Handle all PR related plans for the brand and work hand-in-hand with agencies and partners to ensure brand voice is consistent and appealing to target audiences.
- Manage brand compliance activities with the Quality Assurance department.
- Minimum Qualification:_
BSc/BA. University Degree in Marketing.
- Competencies, Knowledge, Skills, Professional Characteristics:_
- Excellent communication and presentation skills / public speaking
- Ability to b Minimum 7 years experience on a managerial level in a similar field.
- Excellent in English. Arabic/Urdu is a plus point.
- Solid knowledge of social media, CRM,
- Leadership, Organizational, Technical, Communications, and Creative skills.
- Out-of-the-box thinker build strong relationships with key people or organizations.
- A creative mind partnered with the ability to find the best practical solutions and make the work happen.
Any Nationality (Male & Female)
**Job Types**: Full-time, Permanent
Ability to commute/relocate:
- Sharjah: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Marketing & Communication Manager: 7 years (preferred)
**Language**:
- Fluent in English (preferred)
License/Certification:
- UAE Driving License (preferred)
Application Deadline: 15/03/2023
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