Content Marketer
1 week ago
ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we make it available for our clients to trade the world 24-hours a day. Our mission is to bridge the gap between traders, investors and platforms by allowing access to global markets and thousands of products thus providing our clients the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.
**Responsibilities**:
- Write engaging content on various external mediums to draw people to our website, such as social media, search engines, paid media,
- Assist in creating and driving the content marketing strategy.
- Producing and managing content on the website that creates a journey through the marketing funnel.
- Have a deep understanding of our audience segments and tailor content to their needs.
- Have a firm understanding of our company - what we do, who our clients are, what we communicate to them (and why), using those insights to shape and support our content strategy.
- Work across multiple projects for different areas of the business simultaneously, being able to switch between different forms of writing such as long-form educational articles for the website, as well as writing search ads for paid media.
- Create and manage multiple journeys for different phases of the customer lifecycle, understanding customer needs and tailoring content to them at every stage.
- Monitor content and the data behind it, have a strong understanding of SEO and how to get the best out of a piece of content.
**Requirements**:
- 4+ years of proven experience within a content marketing agency or in-house
- Experience working within financial services, fintech or trading is a must
- Proven track record of increasing the visibility, sales, or audience of a brand
- A team player mentality, who is comfortable with collaboration
- Experience in reporting on content using google analytics and SEO tools
- A very good understanding of content marketing and the part it plays in the marketing funnel
- A good understanding of on-page SEO best practices
- A highly creative approach, ability to think outside the box and have the desire to test different approaches to find the right one
- Excellent writing, editing and proofreading skills in both long and short copy
- Self-starter approach with the ability to work in a fast-paced environment with tight deadlines
- Bachelor's or master's degree in Marketing, Communications, Journalism, or related field
- Experience using a CMS
- Experienced in writing different forms of marketing communications
- International experience is highly desirable
- Expertise in digital marketing best practices for delivering communications that grab/earn the customers' attention
- PR experience is a plus
**Please submit a portfolio along with your resume and cover letter; if your portfolio requires a password, please add it along with the link. Applications without a portfolio submitted will not be considered.
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