Digital Marketing Manager
2 weeks ago
**Essential Duties and Responsibilities**:
- Build our Digital Marketing & Social Media Roadmap
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy, digital media campaigns to align with business goals
- Exposure to Artificial Intelligence is plus like Chatbots, Growth Hacking, Programmatic Advertising, Interactive Content, Behavioral Retargeting etc
- Monitor SEO and web traffic metrics
- Set specific objectives and measure ROI & KPIs
- Manage the team to generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Collaborate with other teams, like digital marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Training and developing the team’s knowledge in Social Media through extensive training such as Facebook blueprint training, Google AdWords training and Instagram stories
- Considerations for Remarketing Campaigns
- Performs miscellaneous job-related duties as assigned
**Education and/or Work Experience Requirements**:
- Bachelor/Master degree in Marketing, Digital media or relevant field
- **10+ work experience as a Digital/Social media specialist**:
- Must be expert of Sales and Marketing Funnel planning and execution**:
- Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
- Reporting and Analytics using different Social Media tools such as Quintly, Spirnklr, Crowd Analyzer, Facelift, Crimson Hexagon and Social Bakers
- Experience with visual communication principles
- Familiarity with web design and content management systems
- Excellent analytical and project management skills
- Additional qualification in web design or animation is a plus
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics, Sales Funnel Analsis.
- Knowledge of online marketing channels
**Job Types**: Full-time, Permanent
**Education**:
- Master's (preferred)
**Experience**:
- Digital Marketing: 10 years (required)
- Lead Generation & Sales Funneling: 3 years (required)
**Language**:
- English & Arabic (required)
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (required)
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