Head of Content

3 weeks ago

Dubai, United Arab Emirates dmg events Full time

**The event**:
ADIPEC 2023 will be particularly meaningful in framing industry discussions around key challenges facing energy markets as it takes place less than two months before the UAE welcomes world leaders for COP28. It will also play a significant role in reinforcing Abu Dhabi and the UAE's convening power towards solving some of the most pressing issues the world faces today.

**The role**:
The ADIPEC Head of Content will be responsible for supporting the delivery of the conferences' strategy for ADIPEC, including developing the relevant relationships within the industry, and managing all aspects of the programme lifecycle.

The Head of Content will be involved in strategy and execution of key conferences within ADIPEC, strategic and technical, responsible for their growth and management, including:

- Work closely with industry stakeholders and partners for the development of the conferences and topics
- Programme research and development to identify commercial topics and industry relevant content for hybrid, live events, webinars, and speaker interviews.
- Development and management of new and existing relationships with relevant market stakeholders, including industry leaders, partner organisations, vendors, and media.
- Source, invite and confirm senior level speakers and moderators.
- Continue assessment of regional and global market dynamics to identify opportunities for the development of conference content offerings.
- Work closely with commercial managers and sales teams to identify targets for sponsorship and delegate sales.
- Write and deliver sales briefings to ensure the teams are meeting their targets and the right messages are being delivered.
- Work closely with the marketing team to ensure the necessary marketing mediums are being used and the right messages are being sent to market.
- Ensure onsite delivery is executed with excellence and speaker and attendee/sponsor relationships are strengthened.
- Manage the conference production team and help support the team's goals, objective, and development.

***This is an exciting and highly varied role that will demand intellectual autonomy, creativity, and an ability to think beyond the standard commercial conference 'conveyor belt' production cycle. The primary aim will be to help dmg create a long-term reputation for excellence in the global energy market, driving forwards our ambitions to be the most respected provider of energy conferences in the world.

**What you will be doing.**

**Conference production and content strategy development**
- As a continuation and alignment of the ADIPEC Conference themes and strategy, you will produce content and programme formats to support and develop the topics and different conferences that take place within ADIPEC.
- You will liaise with Conference Chair/s and Governing Body members, organising and running Governing Body meetings to determine conference themes, topics, session chairs, and speakers.
- You will assist in targeting key industry stakeholders (IOCs, IECs, NOCs, Ministers, Global Leaders) to positively influence them regarding the value / positioning of your event and the value that dmg energy events provides energy stakeholders.
- You will attend conferences to promote the conference, gather market intelligence, and to network with potential speakers and delegates to establish and maintain relationships pre
- and post
- conference.
- You will assist in the development of effective mailing lists by contact with people both inside and outside the company who have access to the names of potential delegates and to ensure that such information is communicated to the marketing team.
- You will manage technical call for papers, creating topics and managing the execution and delivery of targets with technical committee members and internal teams.

**Conference Project Management**
- You will establish key relationships with our partners and industry stakeholders, create weekly reports and develop content strategies in accordance which our partners objectives.
- Key account management and customer relationship development will play a substantial part in the strategy to growing and establishing you as the leading brand and event.
- As part of the overall event account management strategy, you will play an instrumental role in developing current and prospective customer insights and relationships.
- You will maintain close links with management to ensure that they are constantly aware of the status of events and weekly / monthly reports will be sent to provide a full overview of all related progress.
- You will use your industry expertise, industry relationships, executive committees to shape our content PR/Communications & marketing content messaging, brand marketing & positioning and generate press releases.

**Product delivery and management**:

- You will conduct telephone and in-person research with potential attendees within the target market to develop programme agendas.
- You will prov

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