Head of Content
1 week ago
- Setting measurable and effective KPIs for the functional area in alignment with the Marketing and Communications (MarComms) objectives and DAHC's strategic goals.
- Build and execute a content plan to drive brand awareness among target audiences.
- Lead on the development of new insightled content ideas.
- Provide editorial, creative (videography, photography and graphic design) and technical support to team members.
- Ensure all content is onbrand, consistent in terms of style, quality, and tone of voice, and optimized for search and social.
- Provide other internal stakeholders with support and useful recommendations to ensure content aligns with brand guidelines.
- Align content strategy with feedback received from Platforms and Insights teams on various channels to make improvements accordingly and capitalise on high performing content.
- Develop content governance and processes to streamline content development across the organization.
- Work closely with the internal MarComms team to increase DAHC brand awareness and value with internal and external audiences, ensuring that content is aligned with brand mission and values.
- Lead and manage a team of marketing professionals and coordinate the work and outputs of cross functional teams to meet project objectives.
- Track and report progress against plans, assess and manage risks, issues, and associated mitigation plans.
- Manage team budgets and performance.
المؤهلات و المهارات
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Minimum of four years' experience in a similar content role.
- At least one year of effective line management experience of one or more staff.
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