Marketing Executive

3 weeks ago


Dubai International Financial Center, United Arab Emirates TechGnosis Media Full time

At TechGnosis Media, we’re looking for an experienced and versatile Marketing executive with a specialization in content creation and marketing who has experience in the blockchain & web3 space. Crypto/blockchain experience is **ESSENTIAL**.

As a Marketing Executive with a special focus on Content, you will be responsible for inbound marketing strategies to build a _brand identity_ and _online presence_ through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community’s growth.

**ROLE RESPONSIBILITIES**
- Look for ways to stand out on social media and jump on business news
- Come up with creative video concepts and execute them from A to Z
- Contribute to the strategy, vision, and our brand’s voice on our social platforms
- Engage with our followers and monitor conversations
- Participate in brainstorms and content ideation
- Design content marketing strategies and set short-term goals.
- Undertake content marketing initiatives to achieve business targets.
- Produce high-quality content by collaborating with design and writing teams.
- Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
- Regularly deliver engaging content.
- Edit, proofread, and improve the content.
- Optimize content considering SEO and Google Analytics.
- Analyze web traffic metrics.
- Ensure a strong web presence on various channels.
- Generate ideas to increase customer engagement.

**SKILLS**
- Ability to predict audience preferences with an editorial mindset.
- Hands-on experience with SEO and web traffic metrics.
- Expertise in social media platforms.
- Project management skills and attention to detail.
- Excellent communication and writing skills in English.
- BSc degree in Marketing, Journalism, or a relevant field.
- Proven 1 - 2 years experience in Fintech/Blockchain/Crypto Space.
- Professional/Personal Experience in trading in Forex, shares, Crypto, etc.
- Business & commercial acumen and excellent stakeholder management skills are also essential.

Ability to commute/relocate:

- Dubai International Financial Center: Reliably commute or planning to relocate before starting work (required)



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