Marketing Key Account Executive

1 week ago


Abu Dhabi, United Arab Emirates Casual Dining Restaurant, UAE Full time

**Profile: Marketing Key Account Executive**
- Oversee and manage all activities in relation to Aggregators performance: product catalogue, menu management, pricing, order processing, logistics, and Images to ensure across portals.
- Drive the commercial strategy for e-commerce while work closely with marketing, content, and tech team to coordinate product and campaign launches to unlock the next level of growth
- Measure, analyse, and document the KPIs of initiatives & executions to increase the ROI.
- Build client communication strategy based on consumer data intelligence and insights.
- Develop and execute customer relationship management.
- Total Digital Strategy (Driving all F&B and Digital Storefront Optimization)
- To assist in the implementation of additional digital channels for F&B
- Drive property level campaign for each of the outlets that have a high retail value
- Ensure that F&B outlets work with the respective food aggregator of their region or develope their own delivery methodology where possible.
- Review the conversion KPI and implement strategies to help sales to improve responsiveness on aggregators.
- To assist the revenue team at each property in maximizing revenue and yield through business trend analysis, highlighting areas of opportunity in digital and distribution strategies on an ongoing basis.
- To monitor and control that the distribution through all channels is in line with the aggregator distribution strategy and closely monitor business shifts between channels (Channel Management).
- To monitor and control that the Dynamic Pricing Strategies adhered to and promoted with global and local distribution partners.
- Meet with digital and Operation Team partners to gain insight into best practices.
- Work closely with the Marketing communications team for all Sales and Marketing activities over Digital and Online mediums.
- To be familiar with the technical set-up of all relevant distribution channels or switches.

**Experience: 2-3 Years**
- Experience in key account management of Aggregators / F&B E-commerce platforms (Talabat, Deliveroo, Zomato, Careem, Smiles App, Instashop, Noon Food and Eat Easily) in developing and overseeing and menu / catalogue management.
- Strong marketing and tech background.
- Knowledge of catalogue listing, Menu Manager optimization, A/B testing of Offers, conversion management, sales journey optimization, traffic analysis, and reporting tools.

**Education: Bachelor / Deploma in Marketing and Communication**

**Location: Abu Dhabi, UAE**

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Abu Dhabi: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Marketing: 1 year (preferred)
- marketing executive: 1 year (preferred)


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