Marketing/advertising
4 months ago
Marketing and advertising are closely related but distinct functions in the business world. Here’s a breakdown of the roles and responsibilities typically involved in each area:
Marketing
**1. Market Research**:
- **Gathering Data**: Collect information about market trends, customer behaviors, and competitive landscape.
- **Analyzing Data**: Use data to understand market needs, segment customers, and identify opportunities.
**2. Strategy Development**:
- **Target Audience**: Define and understand the target market segments.
- **Positioning**: Develop a unique value proposition and positioning strategy for the product or service.
- **Marketing Plan**: Create a comprehensive plan that includes objectives, strategies, tactics, and a budget.
**3. Product Management**:
- **Product Development**: Work with teams to develop and refine products based on market needs and feedback.
- **Lifecycle Management**: Oversee the product lifecycle from introduction to decline, including updates and discontinuations.
**4. Branding**:
- **Brand Strategy**: Develop and manage the brand’s identity, including its voice, image, and messaging.
- **Consistency**: Ensure consistent brand messaging across all channels and touchpoints.
**5. Digital Marketing**:
- **Online Presence**: Manage websites, social media, and other digital platforms.
- **SEO/SEM**: Optimize content for search engines and manage paid search campaigns.
**6. Public Relations**:
- **Media Relations**: Build and maintain relationships with media and influencers.
- **Crisis Management**: Handle public relations crises and manage the company’s reputation.
Advertising
**1. Campaign Creation**:
- **Concept Development**: Develop creative concepts and messaging for advertising campaigns.
- **Media Planning**: Select appropriate media channels and placements for the campaign.
**2. Ad Design and Production**:
- **Creative Development**: Work with designers, copywriters, and other creatives to produce advertisements.
- **Production**: Oversee the production of advertisements, whether digital, print, or broadcast.
**3. Budget Management**:
- **Allocation**: Allocate the advertising budget across different channels and campaigns.
- **Monitoring**: Track spending and ensure campaigns are within budget.
**4. Performance Tracking**:
- **Metrics**: Measure the effectiveness of advertising campaigns using metrics such as reach, impressions, click-through rates, and conversion rates.
- **Optimization**: Adjust and optimize campaigns based on performance data to improve results.
Pay: AED3,000.00 - AED3,500.00 per month
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