B2c Channel Manager Arabia
2 days ago
Company Profile:
Every Day, Around the World, People Reach for Unilever Products. Our Brands Are Trusted Everywhere And, By Listening to The People Who Buy Them, We've Grown into One of The World's Most Successful Consumer Goods Companies. In Fact, 150 million Times A Day, Someone Somewhere Chooses a Unilever Product.
Look in Your Fridge, Or on The Bathroom Shelf, And You’re Bound to See One of Our Well-Known Brands. We Create, Market and Distribute the Products That People Choose to Feed Their Families and Keep Themselves and Their Homes Clean and Fresh.
Our Corporate Strategy Aims to Double the Size of Our Business While Reducing Our Impact on The Environment By 2020. As A Result, In the Months and Years to Come, We Envisage Many Opportunities for Our Staff to Progress and Gain Vital Experience. It’s Never Been Such an Exciting Time to Join the Unilever Team.
Job Scope:
Drive the strategic priorities and embed eCOM in the larger organization. Delivery of the eCommerce P&L across different channels (Pureplay, Omni, B2B2C, Direct to Consumer as well as future channels) and key customers through managing the collaboration, building and executing the JBPs and improving availability (OLA) and visibility (search) performance, through Data Driven Marketing.
Roles & Responsibilities:
- Ownership of the Channel P&L in the business.- Reach shoppers (B2C) anytime anywhere by ensuring coverage across e-retailers/sub-channels of eCommerce.- Account/customer management, building, negotiating and executing JBPs with eCommerce Pureplay customers as well as driving the eJBPs with omnichannel retailers through the respective account teams in the markets.- Identify Key Categories to win online via exclusive portfolio, offerings, and marketing plans by leading Design for eCommerce initiatives across the categories / marketing teams.- Work closely with the Digital Marketing & Commerce Hub team and cross functional teams to build eCommerce excellence- Lead the cross-cluster processes with scalable capability models and deliver best practices- Primary KPIs of the role:
- Turnover / Turnover Growth/ Gross Margin
- Market Share
- Execution KPIs - availability, visibility (search performance) and eCOM content deployment with customers
- Turnover / Turnover Growth/ Gross Margin
- Market Share
- Execution KPIs - availability, visibility (search performance) and eCOM content deployment with customers
Key Competencies & Skills:
- 5+ Years of Customer Development - Account Management & Marketing experience
- Digital Marketing / eCOM experience is a definite plus
- Arabic language is a plus
- Understanding the entire retail value chain and how to improve customer service (order to cash) as well as ongoing business performance management and delivery of KPIs.
- Ability to source, identify and convert data into insights, driving actions
- Curiosity, customer obsession and white space / new revenue streams focus. Ability to move with speed, experiment and learn
- Creation of Collaborative, Strategic Growth Plans and Negotiation
- Passion for High Performance
- Strong Communication skills
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