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Facebook Ads Manager
2 weeks ago
Job Type:
Part-Time [Project based]
**Salary**: Based on experience
**Job Description**:
Key Responsibilities:
- Ad Campaign Development: Design and implement ad campaigns tailored to promote the boxing event and drive ticket sales.
- Target Audience Identification: Identify and target the appropriate demographics for the event, leveraging Facebook’s advanced targeting capabilities.
- Budget Management: Efficiently manage the advertising budget to maximize ROI while ensuring cost-effective ad spend.
- Performance Monitoring: Continuously monitor ad performance, making adjustments as necessary to optimize results.
- Data Analysis: Analyze campaign data to understand audience behavior and preferences, using insights to refine future campaigns.
- Reporting: Provide regular reports on campaign performance, including metrics such as reach, engagement, conversion rates, and ROI.
Key Performance Indicators (KPIs)
- Ticket Sales: Number of tickets sold directly attributed to Facebook ad campaigns.
- Audience Reach: Number of potential customers reached within the targeted demographic.
- Engagement Rates: Level of audience interaction with the ads (e.g., likes, shares, comments).
- Conversion Rate: Percentage of ad viewers who purchase tickets.
- Cost Per Acquisition (CPA): Average cost incurred for each ticket sold through the campaign.
- Return on Ad Spend (ROAS): Revenue generated from the ad campaign relative to the amount spent
Qualifications:
- Proven experience in managing Facebook/Instagram ad campaigns, preferably in the event promotion or sports industry.
- Strong understanding of Facebook’s advertising platform, including audience targeting and ad optimization.
- Excellent analytical skills to interpret data and make data-driven decisions.
- Ability to work independently and manage multiple campaigns simultaneously.
- Strong communication skills for effective reporting and team collaboration.
**Job Type**: Contract
**Experience**:
- Ad management: 2 years (required)
Ability to Commute:
- Dubai (required)
Ability to Relocate:
- Dubai: Relocate before starting work (required)
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