Assistant Brand Manager
6 months ago
**Summary**:
Responsible for overseeing the development and execution of marketing strategies and campaigns to promote and enhance a company's brand, products, or services.
**Key Responsivities**:
- Develop and implement a comprehensive social media strategy that aligns with the company's brand identity, objectives, and target audience.
- Create high-quality and engaging content for various social media platforms, including text, images, videos, and interactive content.
- Build and nurture a strong online community by responding to comments, messages, and user-generated content, and fostering positive interactions.
- Manage and maintain the company's social media profiles, ensuring they are up-to-date, visually appealing, and consistent with the brand's voice and guidelines.
- Plan and execute social media campaigns, promotions, and contests to increase brand awareness and drive user engagement.
- Monitor social media channels for trends, mentions, and feedback. Use analytics tools to track key performance metrics, analyze data, and make data-driven decisions.
- Identify and engage with influencers and industry leaders to expand the brand's reach and credibility.
- Ensure that all social media content and interactions reflect the company's brand values and messaging.
- Work closely with the marketing, design, and content teams to coordinate efforts and maintain a consistent brand image across all channels.
- Develop and implement crisis communication strategies to address negative feedback or public relations issues.
- Oversee the creation and distribution of high-quality content that supports the brand's messaging and engages the target audience. This includes blog posts, social media updates, videos, infographics, and other content formats.
- Provide guidance, set goals, and ensure collaboration among team members.
**Required Experience**:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- 5 years of experience in brand management or marketing/ Agency background also may apply.
- Proven track record in developing and executing successful brand strategies.
- Strong understanding of market trends and consumer behavior.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and analytics.
- Leadership and team management abilities.
- Creative and strategic thinking
**Salary**: From AED1.00 per month
Ability to commute/relocate:
- Sharjah: Reliably commute or planning to relocate before starting work (preferred)
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