Associate Product Manager/ Product Manager-chc

2 months ago

Dubai, United Arab Emirates Talent Pal Full time

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**Associate Product Manager/ Product Manager-CHC**

This position works out of our UAE location in the Established Pharmaceuticals Division.

**Reporting to**

GEM Marketing Director

**About Established Pharmaceuticals**

We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

**What You'll Do**

Responsible for the country overall CHC Brands Plan strategy and execution for EPD business

The Associate Product Manager / Product Manager will be a key contributor in determining the product development and investment strategy across the rapidly growing Established Pharmaceutical business. This role will be responsible for ensuring that the business maintains the right cadence of innovation and launches to maintain our impressive growth trajectory. The incumbent in this position will be regarded as a deep expert related to assigned product(s)/product lines with broad knowledge of related fields.

**STRATEGIC PLANNING**
- Develop annual marketing plans and coordinate their successful implementation and to grow and achieve both short
- and long-term sales, profit and market share position for assigned products.
- Portfolio management - Assess competitive standing of product portfolio, launch of NPI, upgrade necessities and opportunities, channel opportunities and discontinuation of existing non-strategic/ unprofitable products.
- Perform sales and investments forecasting and budgeting: plan, update and track on monthly basis.
- Use monitoring data to feedback and propose strategic planning/tactics.

**PROJECT MANAGEMENT**
- Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams.
- Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information.
- Ensure timelines are met and financial results are maximized.

**MONITORING**
- Constantly assess effectiveness of tactical initiatives implementation.
- Measure customer response/effectiveness.
- Closely monitor budgets and expenditures to ensure that resources are spent in line with plan commitment.
- Monitor KPI’s (sales, market share, profitability).
- Get data to feedback and propose strategic planning/tactics adjustments.

**EXTERNAL CUSTOMER DEVELOPMENT**
- Develop a deep understanding of customer needs & market trends.
- Identify and assess significant growth opportunities and create strategies that deliver profitable market share.
- Focus on customer satisfaction and commitment to quality and compliance.
- Develop and implement plan to build relationship with key customers and influence them.
- Identify opportunities to align brand and customer goals (new business development).
- Optimize customer synergies to develop brand/market advocates.
- Develop multi-year marketing plan and product roadmap.
- Develop and implement marketing programs & campaigns to drive the brands’ growth
- Develop & execute digital marketing road map & initiatives.
- Ensure all business activities comply with the relevant Acts, legal demands and ethical standards.
- Forecast market and product performance, provide input for Plans/Updates and new product launches.
- Reviewing and analyzing results of marketing campaigns.
- Review complaints and suggestions relating to assigned products Monitor product and market performance, identifying critical performance areas and creating programs to address them.
- Coordinating work and leading agencies.
- Lead effective communication with Area & Global Marketing Team.
- Develop & implement and update product training to sales force.
- Build strong relationships with Opinion Leaders.
- Monitor monthly sales, inventories and ensure enough forecast to cover changing mar

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