Marketing Executive
2 weeks ago
Reference Code: 64181
**Marketing Executive - Fixed Term (6m)**:
Dubai, DU, AE
Fixed Term
Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.
**JOB TITLE ALS - **Marketing Executive - Temporary (6m)**
**REPORTING TO **Senior** **Marketing & Communications Executive
**LOCATION **Dubai
**MAIN PURPOSE**
The Marketing Executive is responsible for the adaptation and deployment of A. Lange & Soehne’ s Retail marketing, CRM & Events strategy in the market, under the supervision of the regional Marketing & Communications lead. He/she will support the operational implementation in order to develop the business by increasing client acquisition and loyalty in a multi-channel environment. He/She is also responsible of implementing the marketing activities in the retail network, in full coordination with management.
**KEY RESPONSIBILITIES**
BOUTIQUE RENOVATOIN & CONSTRUCTION
- Responsible for the Retail Capex control, construction, and fit-out implementation of the retail network (Internal), including the coordination with all parties (HQ/Richemont Dubai/ Consultant firm / Contractor)
- Support new openings with initial equipment shipping and installation if required
TRADE & RETAIL MARKETING:
- Liaise with boutiques on effective visual merchandising (VM) implementation in line with HQ guidelines and local market specificities
- Ensure consistency in the implementation of VM across the retail network
- Execute the annual purchase order of VM material, giveaways etc. in liaison with line manager and HQ
- Set-up of system of giveaway allocation to external retail boutiques
CRM:
Database segment activities:
- Responsible for the CRM and iCM support to retail network
- Develop and coordinate all relational programs (acquisition, recruitment, loyalty) on customer segment basis and ensure implementation in the market
- In charge of iCM-system operations in collaboration with boutiques and HQ
SELL-OUT EVENTS:
Retail & Wholesale:
- Planning and implementation of local events & exhibitions according to yearly strategy
- Organize SIHH related media activities and logistics
- Propose ideas for event production, presentation formats & venues
- Coordinate with multi-level parties
- Prepare briefs to suppliers, negotiate quotes, control of quality of deliverables and follow-up on completion or delivery of assigned jobs as per the deadlines
- Liaise with HQ Marketing team for information, artworks or images necessary for creation
- Liaise with line manager on construction/installation phases (monitor quality & progress of work), Free Zone team & other suppliers for the transfer of furniture & events related inventory between event and final destination
- Coordination & follow up on obtaining permits from various organizations (authorities, facilities etc.) to ensure event installation as per set time frame
- Follow-up with suppliers on invoices related to specific jobs
**JOB PROFILE**:
- Bachelors in Marketing, Events, Business Administration or any related field
- Minimum 4 years marketing experience in Retail operations & boutique construction, Events & CRM projects, preferably in luxury industry
- Excellent communication skills
- Fluent in both written and spoken English
**TECHNICAL SKILLS**:
- Displays a clear understanding of the Middle Eastern market and its network
- Dynamic personality and detail oriented
- Ability to build relationship with clients and partners of different cultures and backgrounds
- Good time management: must have the ability to work to deadlines and adapt to changes at any stage throughout a project
- Follows policies and procedures
**PERSONAL SKILLS**:
Flexibility to travel frequently
Strong interpersonal, negotiation and communication skills
Creativity, positive and enthusiastic attitude, outgoing approach
Proactive, dynamic and solution oriented
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