Sm Ads/digital Media Buyer

4 weeks ago


Dubai, United Arab Emirates AWJ Investments Full time

Digital media buyers are responsible for buying digital advertising space on various websites, apps, and other online platforms. They work with a variety of clients—from small businesses to large corporations—to help them reach their target audience through these digital channels.

Digital media buyers must be well versed in the latest trends in digital marketing. This includes knowing which types of ads perform best on different platforms, how to effectively use social media as an advertising tool, etc.

**Digital Media Buyer Job Duties**

A digital media buyer typically has a wide range of responsibilities, which can include:

- Developing a campaign strategy based on the client’s objectives and target audience demographics
- Negotiating rates with media outlets to obtain the best price possible
- Maintaining relationships with advertising agencies, publishers, and other clients to ensure effective delivery of campaigns
- Reviewing campaign performance to determine the effectiveness of each ad campaign and make adjustments where necessary
- Selecting specific types of ads to meet the needs of a campaign, including text ads, image ads, video ads, and other formats
- Checking inventory levels of ad space to ensure that there is enough available inventory at all times
- Coordinating with designers to create ads that meet requirements set by the client
- Making sure that all ads comply with industry regulations regarding content, length, and placement



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