Marketing Team Lead
4 weeks ago
**Position: Team Lead - Marketing and Digital Marketing**
**Immediate Joiners only.**
**Key Responsibilities**:
- **Lead Marketing Campaigns**: Oversee the development, execution, and optimization of both traditional and digital marketing campaigns to achieve business objectives.
- **Strategy Development**: Create comprehensive marketing strategies that integrate traditional and digital marketing tactics to drive brand awareness, engagement, and conversions.
- **Team Leadership**: Manage and mentor a team of marketing professionals, setting clear goals, ensuring alignment with overall business objectives, and fostering a collaborative environment.
- **Performance Tracking & Reporting**: Analyze marketing performance metrics across channels and create detailed reports to evaluate the effectiveness of campaigns. Provide recommendations for improvements and actionable insights.
- **Content Strategy**: Oversee the creation and management of content that aligns with digital marketing strategies, ensuring it is optimized for SEO and resonates with target audiences.
- **Stakeholder Collaboration**: Work closely with internal teams such as sales, product development, and creative departments to ensure marketing efforts are cohesive and aligned with the company's goals.
- **Budget Management**: Manage marketing budgets effectively, ensuring maximum ROI from all marketing activities.
- **Market Research**: Stay updated on industry trends, competitive activities, and emerging technologies in both traditional and digital marketing spaces.
- **Customer Engagement**: Develop strategies to enhance customer loyalty and engagement through personalized marketing efforts, leveraging customer data and insights.
**Qualifications & Skills**:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
- Proven experience (3+ years) in both traditional marketing and digital marketing, with at least 1 year in a leadership role.
- Proficiency in using marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush) to measure campaign effectiveness.
- Strong project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously.
- Excellent leadership, communication, and interpersonal skills.
- Ability to work in a fast-paced environment and adapt to evolving marketing trends.
**Preferred**:
- Experience with CRM and marketing automation platforms.
- Certifications in Google Ads, Analytics, HubSpot, or other relevant digital marketing tools.
- Experience in running successful omnichannel marketing campaigns across international markets.
Application Question(s):
- Are you available to join immediately?
**Experience**:
- Digital Marketing: 3 years (required)
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