Market Launcher

7 months ago


Dubai, United Arab Emirates PeckwaterBrands Full time

Do you want to be part of a huge growth story and be the first employee for one of Europe’s fastest growing startups in the UAE? Are you someone who is ready to roll up their sleeves, take ownership and make a big impact? Are you passionate about helping restaurants thrive?

PWB NKD is a JV between Peckwater Brands - fastest growing digital food licence company in Europe with over $25m in funding, and NKD Pizza, a global pizza franchise with 25 years history across MENA. We are revolutionising food delivery through the licensing of ‘virtual’ food brands (brands designed for delivery), operated by anyone that runs a commercial kitchen.

**We operate a simple model**:

- Create data-driven delivery brands, based on menus provided by our partners e.g. UberEats, Deliveroo, JustEat;
- Design end-to-end processes - from recipes to packing guides, to supply chain - so that they’re simple to operate;
- Work with restaurants to find the right mix of brands for them, so their kitchen is busy and profitable.

We have existing sites across the UAE & Egypt, and we’re looking for an energetic Market Launcher to make our UAE launch and future growth a success. As Peckwater’s first boots on the ground, you will be responsible for building the business from scratch and laying the foundations for a successful market launch.

**In this role you will**:

- Manage the ramp up of the UAE market (including operations, partnerships, and sales).
- Work with the Directors to create a comprehensive plan to launch Peckwater across the UAE and more widely across the MENA region within the target time frame and within budget.
- Partner with key suppliers and local restaurants.
- Recruit and build out a foundation for a strong local team - starting with Sales.

**Requirements**:

- 5+ years of experience in a high-growth environment - this might be direct launch experience, or multiple years working in a fast-paced environment (entrepreneurship, startup, tech).
- Independent self-starter with strong attention to detail.
- An entrepreneurial mindset and eagerness to solve problems.
- You understand the UAE market and what it takes for a company like ours to be successful in it.
- You are passionate about helping restaurants thrive & foodtech.
- Flexibility to travel around MENA

**Also nice if you**:

- Have experience in the food & beverage / hospitality industry.



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