Marketing Manager Ep, Meacat

2 weeks ago

Dubai, United Arab Emirates Abbott Laboratories Full time

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**Marketing Manager EP, MEACAT**

This position works out of our UAE location in the Electrophysiology division.

**About Medical Devices**

General Medical Devices:
Our medical devices help more than 10,000 people have healthier hearts, improve quality of life for thousands of people living with chronic pain and movement disorders, and liberate more than 500,000 people with diabetes from routine fingersticks.

**Electrophysiology Division**

In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives.

Drives the implementation of the EP strategy in MEACAT and to accomplish objectives and develop future growth plans. Partners with marketing and sales leadership, as well as regulatory, clinical, healthcare reimbursement, service, and other supports functions. Develop a strategic road map, identifies market needs in terms of required therapeutic solutions and training needs. Represents MEACAT and Emerging Market in global business development opportunities and maintain professional relationships with EP KOL’s.

**Responsibilities**:

- Develop and execute marketing strategies through collaboration, planning and influence.
- Market data analysis for MEACAT to identify areas of improvement
- Using strong business acumen, domain expertise, strategic thinking, prioritizes investment of financial and human resources to yield the greatest business results
- Analyzes results of executed strategies to ensure achievement of sales performance and profit objectives.
- Works cross-functionally to develop, target and measure training-based initiatives such as Multi-Physician Education programs, peer-to-peer education, Fellows training, etc. training on appropriate product use in new standards of care.
- Engages with Program Management and Strategic Marketing to drive product and data development priorities and ensures implementation in support of launch preparation, sales execution and market development.
- Collaborates with Marketing Services to execute multi-channel marketing strategies and develop the Abbott brand in support of market development and therapy advocacy.
- Define and execute strategies and tactics to ensure market penetration in existing accounts and total market growth. (Increase access therapy)
- Responsible for direct interaction with KOLs and the research community to support company initiatives within the MEACAT region. Responsible to maintain and further develop local and international KOL Electrophysiologists
- Responsible for keeping the sales teams up to date with new scientific data. Detects, compiles and analyses all information on ABT EP products and competitive EP products necessary for the EP distributor and sales teams. Provides or coordinates medical training to the sales force, preparing medical bullet points and verifying the quality of their knowledge in the field. Provides input in marketing programs and messaging for key products.
- Leadership and liaise with marketing and sales team of new product launches
- Organization and attendance of national and international scientific events (meetings, conferences and symposium). Cooperates in the organization of scientific meetings, sponsored or fully organized by ABT EP. Contracts and assists speakers.
- Collect and provide input on market characteristics, challenges and competitors.
- Contacts, visits hospital management, physicians and influences decisions on purchasing of the Company’s products and addresses any customer questions and concerns.
- Collects and studies information about new and existing products and monitors competitor sales, prices and products.
- Analyses sales statistics; prepares reports; and performs required administrative sales duties, e.g., filing expense account reports, scheduling appointments, and making travel plans.
- May attend trade shows where new products and technologies are showcased and conferences to meet other sales representatives and clients and discuss new product developments.
- Remains current on developments in field(

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