Copywriter - English

1 week ago

Dubai, United Arab Emirates Leo Burnett Full time

**Company Description**:

- We help grow many of the world's most iconic brands at Leo Burnett. We help grow even more of the world's most talented people. You'll find at Leo Burnett an agency built on ideas and dependent upon the people behind them. A culture that doesn't just respect creativity but cherishes it. And a community where the path you choose is your own, the places you can go limitless. We believe creativity has the power to transform human behavior, and we use ours to help our clients' brands discover their "human purpose" and play meaningful, active roles in people's lives.

The position of English Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns, and crafting copy in English for global brands. Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism.

**Technical & Product**
- Writing texts (e.g. copy, product descriptions), proofreading, and content editing
- Ensuring the consistency of prepared content
- Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns
- Have a keen understanding of all the channels in the 1:1 marketing space
- Understanding the power of data intelligence to help them achieve the communication challenge
- Required to make conceptual and strategic decisions across a wide variety of clients and industries.

**Business Acumen & Operational Efficiency**
- Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language
- Develop and execute strategically sound creative for cross-channel initiatives
- Persuasively present both internally and to clients with credibility, reasoning, and emotion
- Actively listen to truly understand the ask, client feedback, and internal feedback
- Ensure communications are produced to the highest standards of accuracy and quality control
- Deliver fresh ideas and personality while working with existing brand voice and tone

**Innovative & Analytical Mindset**
- Conceptualizes and writes everything - from white paper ideas to scripts to in-store signage to social media and more.
- Research competitors and the industry to provide insight into trends and creative foresight
- Partners with the creatives to make the idea, copy and design a cohesive story

**People & Leadership**
- Partners with creative leaders to proactively seek out and contribute action and thought-provoking ideas
- Being able to juggle multiple projects, prioritize, and meet deadlines
- Investigating industry best practices and new possibilities
- Taking part regularly in opportunity briefs, stretching their creative abilities consistently

**Self**
- Has the personality to develop thriving client relations and can lead creative presentations
- Strong conceptualization and smart thinking skills
- Energy, a sense of humor and open 2 curious minds
- Exceptional conceptual and design skills and a robust portfolio that shows your talent across mediums
- A knack for strategic brainstorming, campaign development, creative brief development, and creative execution

**Qualifications**:

- At least 2 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea
- Mastery in developing copy for large cross-channel and direct-marketing initiatives across media, both online and off
- Bachelor’s Degree in the appropriate field of study

**Core Attributes**
- Analytical Thinking: Breaks down problems and issues into sub-components and then assesses the costs, benefits and risks of various options before selecting a particular approach.
- Strategic Thinking: Can analyze organizational strengths and weaknesses and then combine these with knowledge of the industry, market, and organization to develop a long-term strategy.
- Product Knowledge: Has a good understanding of product line features and benefits and uses that knowledge to optimize sales with each client. Understands the product market and uses this knowledge to increase personal credibility and product sales. Deeps abreast of competitors' activities and typically responds quickly to what the competition is doing.
- Planning: Develop the steps necessary to accomplish long-term goals. Identifies long and short-term goals and establishes realistic plans to reach them. Allocates required resources, allows for contingencies, and ensures that plans fit with the larger needs of the organization. Sets milestones to measure progress along the way.
- Presentation Skills: Comes across as competent and well-prepared when making group presentations. Makes effective use of visual aids or presentation software and looks at ease while handling questions from the

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