Copywriter

6 months ago


Dubai, United Arab Emirates Al Marwan Heavy Machinery Full time

**About the job**

Al Marwan Group is a holding company established in 1978, Al Marwan Group has grown a strong diversified portfolio in real estate development & management, hospitality, general contracting and heavy equipment trading of brand new and used equipment for the construction, mining, oil, and gas industries.

The main tasks will not be limited to:

- Develop and write high-quality and engaging content, including blogs, articles, website copy, product descriptions, and marketing materials for the heavy equipment industry.
- Create persuasive copy that aligns with SEO and keyword strategies to enhance online visibility and drive organic traffic.
- Craft bilingual content in Arabic and English, ensuring accuracy, cultural relevance, and appropriate tone for each audience.
- Utilize e-commerce best practices to optimize product descriptions and copy, facilitating user understanding and conversion.
- Collaborate with digital marketing teams to understand campaign objectives, target audiences, and tailor copywriting to specific marketing channels.
- Conduct thorough research on industry trends, target audience preferences, and competitors to develop content that stands out and resonates.
- Collaborate with graphic designers and content creators to ensure a seamless integration of copy and visuals.
- Incorporate persuasive and relevant (CTAs) to drive user engagement and conversions.
- Develop a deep understanding of SEO principles, meta tags, and optimization techniques to enhance content's search engine rankings.
- Monitor and analyze content performance using relevant metrics and provide insights for continuous improvement.
- Stay updated with digital marketing trends, content marketing strategies, and industry developments to continuously enhance copywriting practices.

**Requirements**:

- Bilingual [English & Arabic]
- 3+ years of experience in copywriting
- Proven experience as a Copywriter with a portfolio showcasing diverse copywriting samples.
- Excellent command of English and Arabic languages, with the ability to switch between both seamlessly.
- Proficiency in using SEO techniques and incorporating keywords effectively.
- Strong understanding of e-commerce best practices and the role of persuasive copy in driving conversions.
- Familiarity with meta tags, meta descriptions, and optimizing content for search engines.
- Solid understanding of different digital platforms and channels, tailoring copy accordingly.
- Ability to work collaboratively in a fast-paced, dynamic team environment.
- Exceptional communication, editing, and proofreading skills.
- Creative thinking and a strong attention to detail.

**Salary**: AED2,050.36 - AED13,026.84 per month

Ability to commute/relocate:

- Dubai: Reliably commute or planning to relocate before starting work (required)


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