Digital Marketing

1 month ago

Abu Dhabi, United Arab Emirates Arc 3D Printing Solutions LLC Full time

**Job Overview**:
**Responsibilities**:
**Content Creation & Management**:

- Develop high-quality, engaging content across various formats, including written articles, blog posts, infographics, and multimedia (videos, graphics).
- Plan and execute photography and videography for product launches, events, and brand stories.
- Maintain consistent brand messaging and visual style across all content.

**Social Media Strategy & Execution**:

- Manage and grow social media presence on platforms such as Instagram, Facebook, LinkedIn, Twitter, and emerging channels.
- Create, schedule, and publish engaging content tailored to each platform, ensuring optimal reach and engagement.
- Monitor and respond to comments, messages, and feedback promptly to build a community and foster brand loyalty.

**Paid Advertising Campaigns**:

- Design and manage end-to-end ad campaigns on Google Ads, LinkedIn Ads, Meta (Facebook/Instagram) Ads, and other digital platforms.
- Perform keyword research, targeting, and bid management to optimize ROI.
- Analyze campaign performance data, provide actionable insights, and make adjustments to improve effectiveness.

**SEO & SEM**:

- Optimize website content and structure for search engines, improving organic rankings and site visibility.
- Conduct keyword research and utilize on-page and off-page SEO techniques.
- Track and report on SEO and SEM metrics, using data to drive content and campaign decisions.

**Analytics & Reporting**:

- Set up and manage analytics tools to track campaign and website performance (e.g., Google Analytics, Meta Pixel).
- Regularly analyze KPIs to provide insights on marketing efforts, identifying areas for improvement and measuring success.
- Produce weekly and monthly performance reports to share with stakeholders.

**Audience Engagement & Brand Positioning**:

- Collaborate with customer service and sales teams to ensure cohesive messaging and consistent brand experience.
- Engage in competitor analysis and identify market trends to shape and evolve our digital presence.
- Establish a strong, unique brand voice that resonates with our target audience and differentiates us in the marketplace.

**Innovative Marketing Tactics**:

- Stay current with emerging digital marketing trends, tools, and technologies.
- Test and implement new channels and creative strategies to reach broader or more specific audiences effectively.
- Integrate AR, VR, AI, or other cutting-edge technology where relevant to enhance user experience and engagement.

**Project Management & Team Collaboration**:

- Coordinate with graphic designers, writers, developers, and other team members to ensure seamless project execution.
- Manage timelines and budgets for all digital marketing projects, ensuring deadlines and cost constraints are met.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, or related field (Master's preferred).
- 3+ years of experience in digital marketing, with hands-on experience in content creation, social media management, paid ads, SEO/SEM, and data analytics.
- Strong portfolio showcasing a track record of impactful campaigns and creative content.
- Excellent written and verbal communication skills.
- Analytical mindset, with a focus on data-driven decision-making.
- Up-to-date knowledge of digital marketing trends and industry best practices.
- Ability to work independently, manage multiple projects, and collaborate in a fast-paced team environment.

**Preferred Skills**:

- Experience with advanced tools like CRM systems (HubSpot, Salesforce), marketing automation platforms, and video editing software (e.g., Final Cut Pro, Adobe Premiere).
- Familiarity with HTML, CSS, or web design basics is a plus.
- Experience in B2B/B2C digital marketing strategies.

**What We Offer**:

- Competitive salary and performance-based bonuses.
- Opportunity to shape and lead the digital marketing strategy at a company poised for growth.
- A collaborative, supportive, and innovative team environment.
- Continuous learning opportunities, including training and certifications.

**Why Join Us?**
This is an incredible opportunity to make a tangible impact within a forward-thinking organization. As a Senior Digital Marketing Specialist, you will play an instrumental role in elevating our brand presence, driving measurable growth, and contributing to our overall mission.

Pay: AED3,000.00 - AED4,000.00 per month

Application Question(s):

- We are hiring urgently, can you join immediately ?
- Visa status ?

Application Deadline: 15/11/2024

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