Marketing Copywriter

2 months ago

Dubai, United Arab Emirates Witty Tech Ltd Full time

We pull together some of the greatest, strongest, most brilliant minds on earth. We challenge them to take the beast of the financial system and curiously re-engineer the possible. To find new ways to build better products, and equip people with super powers to improve their lives. To let people only pay for what they need, to create products to bank smarter every day, that merge the new worlds of cryptos and fiat currencies and to create one system for a simply better life.

**What you'll do**:

- Collaborate with cross-functional teams, such as designers and marketers, to develop creative concepts and execute integrated campaigns. This includes brainstorming sessions, developing creative briefs, and participating in project reviews and critiques.
- Conduct research to gain a deep understanding of the target audience, market trends, and industry insights, and use these insights to inform the content strategy. This includes analyzing customer feedback, conducting market research, and staying up-to-date with industry trends and best practices.

**What you need to be good at**:

- Strong understanding of marketing principles and concepts, including branding, messaging, and campaign strategy. This includes the ability to develop effective messaging and positioning that resonates with the target audience and aligns with business objectives.
- Excellent writing, editing, and proofreading skills, with a strong attention to detail and the ability to adapt to different tones and styles. This includes the ability to write clear, concise, and compelling copy that captures the audience's attention and drives action.

**Key skills**:

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3-5 years of experience in marketing copywriting, preferably in the technology industry. This includes experience in writing for B2B and B2C audiences.
- Proficient in using Microsoft Office and Google Suite, as well as marketing automation tools and content management systems. This includes the ability to work with different software and tools to manage content and campaigns.
- Knowledge of Arabic language is a must. This includes fluency in reading, writing, and speaking in Arabic, as well as a deep understanding of the culture and customs.

**We offer**:

- Great working culture with super-teams
- Individual opportunities for development
- Be a part of a global hyper-growing fintech
- Chance to create innovative products that make people’s lives better
- Competitive benefits package

and much more

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