Marketing Manager

6 months ago


Dubai, United Arab Emirates Study Group Full time

**Contract type: Full-Time, Permanent**

**Location: Dubai**

**JOB OVERVIEW**

We are seeking a dynamic and results-driven Marketing Manager to join our team. You will be responsible for creating and executing effective marketing campaigns, managing our online presence, and ensuring consistent brand messaging across various channels. In this role, you will collaborate closely with cross-functional teams including sales, product development, and creative departments to develop comprehensive marketing plans that align with our business objectives. You will be the driving force behind our marketing strategies, identifying target audiences, analyzing market trends, and determining the most impactful marketing channels to reach and engage our customers.

**ABOUT THE ROLE**
- Maintaining the brand integrity and strategically positioning the company as a trusted source for knowledge while establishing the company's status as sector leader.
- Promote the creation, enhancement, and development of programs to promote Study Group and its services.
- In collaboration with other marketing functions, oversee the launch and managing of new products, services to agents/counsellors, and associated brands to meet profitability goals and targets.
- Working in partnership with other marketing teams to develop a deep understanding of the value proposition, pricing and messaging strategy for Study Group products and brands to be promoted across the market.
- Leveraging local market and customer insight, ensure the selected strategy utilises the most effective channels and campaigns to effectively connect and engage with prospective students and best promote the value proposition, creating a compelling and engaging customer experience.
- Partnership and collaboration with Sales to ensure alignment on key field marketing initiatives to drive student recruitment.
- Develop quality relationships and feedback loops with all stakeholders in the business.
- Monitor, measure, and report on performance for marketing, ensuring budgets are optimised to maximise impact and effect.

**ABOUT YOU**

**Qualifications & Training**:

- Degree level qualification preferably in Journalism, and or marketing with specialisation in communications.
- 5-7 years of experience in international marketing with demonstrable success working with teams across an organization.
- ** Proficient with English as well as Arabic language.**:

- Excellent oral communications, has personal credibility and gravitas to be able to operate amongst senior stakeholders both internally and externally.
- An experience professional with a successful track record in leading communication of high value products or services with a long sales cycle into a global marketplace
- An understanding of the international business environment and the challenges working across multiple territories.
- Experience with SFDC environment including Marketing Cloud and other content management platforms.

**ABOUT US**

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we can provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.

**ORGANISATIONAL COMPLIANCE**

Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants the following checks will be conducted
- Criminal Background Check (country specific), x2 References, ID and Right to Work checks as well as Education Verification.

We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our Privacy Policy.

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