Associate Brand Manager

3 weeks ago


Dubai, United Arab Emirates BIC Full time

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

**The Role**:
The Brand Manager will play a significant role in developing and implementing Brand Plans that incorporate all facets of the marketing mix to ensure that BIC long term growth in Middle East and Africa (MEA). The Brand Manager will operate on BIC 3 categories: Stationery, Lighter and Shaver.

**Responsibilities**:

- Create effective brand strategies in collaboration with Global Category teams
- Work on the launch of global innovations and develop the relevant assets for the MEA Region to generate great consumer engagement
- Ensure strong involvement and collaboration with local marketing teams
- Collaborate on the development of regional campaigns and develop engaging activation platforms
- Get a deep understanding of trade and consumer: consolidate and analyse market data, extract relevant insights
- Develop solutions and tools and to foster operational efficiency and collaboration at MEA regional level.
- Manage Marketing budget.

**The MEA Brand Manager will work closely with the MEA Marketing Director, the MEA Digital Manager and the local Marketing Teams.**

**Qualifications**
- University degree in Business, Marketing or Economics
- A first professional experience in marketing in consumer goods (2-3 years)
- Fluent in English
- Good level of Computer skills (Microsoft Office, etc.)
- Strong numerical and analytical skills
- Structured and creative thinking
- Team oriented with positive energy and a can-do attitude
- Dynamic personality
- Curiosity in understanding company products and brands.

BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.



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