Social Media
7 months ago
**Key Responsibilities**:
- Develop and execute social media strategies across various platforms (e.g., Facebook, Twitter, Instagram) to achieve marketing goals.
- Create engaging and relevant content, including text, image, and video, to enhance brand presence and reach the target audience.
- Manage social media accounts, including scheduling posts, responding to comments/messages, and maintaining brand consistency.
- Monitor social media trends, audience preferences, and competitor activities to identify opportunities for growth.
- Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.
- Analyze social media performance using analytical tools and generate reports with actionable insights for optimization.
- Stay updated with industry trends, tools, and best practices in social media and digital marketing.
**Requirements**:
- Bachelor's degree in Commerce, Business, Marketing, or a related field.
- Proven experience of 1-2 years as a Social Media Executive or similar role.
- Proficient in using social media management tools and analytics platforms.
- Strong understanding of social media algorithms and best practices.
- Creative thinking and ability to generate innovative content ideas.
- Knowledge of MS Office and relevant software.
- Knowledge in basic accounting.
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