Head of Digital Marketing

3 months ago

Dubai, United Arab Emirates Nagaad Trading LLC Full time

Nagaad Organics is a renowned manufacturing company with over 83 years of excellence, specializing in premium, wild-grown, natural, and organically certified products. We offer a diverse range of Essential oils natural beauty, personal care, body care and wellness products. With a global presence in Europe, U.S.A, and GCC & Middle East and a commitment to sustainability, we are dedicated to promoting eco-friendly solutions and supporting local economies.

This role demands developing, optimizing, and maintaining our websites, spearheading online engagement, generating leads and sales, and strategically enhancing our digital presence to maximize brand awareness and reach.

**Job Overview**:
As Senior Digital Marketing Expert & Senior Web developer(Soical Media, Market Places), you will focus on enhancing the performance, functionality, user experience, and search engine optimization of our below WordPress websites.

This role involves identifying issues, implementing fixes, and continuously improving the site to meet our evolving business needs and improve our online visibility.

**Key Responsibilities: Digital Marketing**

Key experiences are required in the retail beauty and wellness industry. Enjoy Lucrative incentives based on sales performance.
- **Strategic Development**: Develop and execute comprehensive digital marketing strategies to enhance online visibility, boost engagement, and drive sustainable growth.
- **Advertising Campaigns**: Plan, launch, and manage high-impact Google and social media advertisements, leveraging data-driven insights to drive targeted traffic and maximize sales conversions.
- **Social Media Management**: Manage all social media accounts, ensuring consistent and engaging content creation, curation, and scheduling that aligns with brand messaging and goals.
- **Data Analysis**: Utilize advanced analytics tools to track website traffic, user behavior, and campaign effectiveness, identifying trends and opportunities for strategic improvement.
- **SEO Implementation**: Implement cutting-edge SEO best practices to drive organic traffic and improve search engine rankings.
- **Content Creation**: Produce high-quality, SEO-optimized content that resonates with target audiences and supports overall marketing objectives.
- **Market Research**: Stay abreast of industry trends, competitor activities, and implement emerging digital marketing techniques to maintain a competitive edge and inform strategic decisions.
- **Reporting & Insights**: Prepare detailed reports and presentations on campaign performance, providing actionable insights and recommendations to senior management.

**Key Responsibilities: Web Development**
- **Web development**: Design, develop, and maintain high-performance websites using WordPress, WooCommerce, and Shopify.
- **User-Friendly and SEO Optimization**: Ensure websites are user-friendly, responsive, and optimized for SEO.
- **Technical Issue Resolution**: Identify and resolve technical issues, implement fixes, and continuously improve the site.
- **Regular Updates and Security Checks**: Conduct regular website updates, backups, and security checks.

**Regular website performance checks**:Conduct regular websiteperformance checks and generate reports.
- **Troubleshooting**: Troubleshoot and resolve complex web development issues promptly.
- **SEO Implementation**: Implement backlinks, SEO best practices, including on-page optimization, keyword research, and Meta tag implementation.
- **Website Security**: Develop website security by implementing best practices and regular updates.
- **Design Collaboration**: Collaborate with designers, content creators, and other developers to enhance website aesthetics and functionality.
- **Responsive Design**: Implement responsive design principles to ensure the website is mobile-friendly.
- **Continuous Improvement**: Update websites with the latest WordPress updates, plugins, SEO techniques, and industry trends.

**Qualifications and Experience**:

- **Educational Credentials**: Bachelor’s degree in Computer Science, Web Development, Marketing, or a related field, with relevant certifications in SEO, digital marketing, or web development being a significant advantage.
- **Extensive Experience**: Proven strong portfolio as Senior Web Developer and Digital Marketing Expert, with 5+ years of hands-on experience in WordPress, WooCommerce, Shopify, and app development, demonstrating leadership in complex projects and campaigns.
- **Advanced SEO Expertise**: Advanced SEO practices, including technical SEO, schema markup, and backlink strategies, with a proven ability to implement strategies that significantly improve search engine rankings.
- **Tool Proficiency**: High-level experience with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz, including advanced data analysis and reporting capabilities.
- **Strategic Analytics**: Proven ability to use data-driven insights to craft

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