Marketing Project

4 weeks ago

Dubai, United Arab Emirates Talent Pal Full time

**Job Purpose**:
The purpose of the Marketing Project Manager is to act as a flexible and experienced resource available to the CIGNA MEA Marketing Team in Dubai in order to provide additional capacity, leadership and support for significant marketing projects. The aim is to build a collaborative working relationship with the other Marketing team leaders to accelerate the delivery of a range of diverse and strategically important projects.

**Reporting Relationships**: The job holder will report direct to the Chief Marketing Officer MEA & CX Lead for International Markets for all issues to do with job priorities, performance, communications and personal development. However the job holder will also be guided in her/his work by the three marketing team leaders i.e. Head of Partner Engagements and Insights, Head of Communications, Social Media and RFP’s and the Customer Experience Manager particularly in relation to their ongoing project work. The job holder will be a member of the Marketing Leadership team and will attend all relevant management meetings.

**Work Allocation**:
It is anticipated that 35% of the job holder’s time will be allocated to Customer Experience with the remaining 65% allocated to Marketing Projects.

**Main Accountabilities**:
The job holder will be accountable for the following key areas of work as part of the MEA Marketing Team. The precise nature of the projects will vary from period to period and will determined by the CMO MEA in consultation with the Marketing Team leaders.

To lead and support defined priority projects and stakeholder programs arising from the launch and roll
- out of Cigna’s new Customer Experience global strategy, programs and priorities. This will include:

- To design and roll-out activities to gather customer data highlighting key areas for improving overall marketing effectiveness and customer experience.
- To undertake analysis of all available customer-related data and make recommendations to the Customer Experience Committee on key initiatives and programs necessary for early action
- Lead and run the Customer Experience program for the ME region - design and roll-out new initiatives and cross-business programs to grow and build the quality and effectiveness of the Cigna Customer Experience
- To build strong collaborative relationships with regional business and marketing stakeholders to ensure Customer Experience remains high on their agenda
- To identify best practice customer experience initiatives from other organisations that can be readily adapted to accelerate Cigna’s program of activities and initiatives
- To prepare and lead the Customer Experience Committee & working groups, research and preparation of proposals for review and decision by the Customer Experience Committee o Interface with the IM Customer Experience team & IM Council (IT, Project Management, IM Digital)

It is anticipated that approx. 65% of the job holders time will be spent on Marketing projects, new market & segment activities and
- To lead and support on designated project activities in collaboration with the other Marketing Functions: Head of Partner Engagement, and Head of Brand & Communications, Social Media - defined quarterly and confirmed with the CMO MEA
- It is anticipated that 65% of the job holders time will be allocated to support the non-Customer Experience work of the Marketing Team
- From time to time this will include undertaking specific marketing projects and activities as specified directly by the CMO MEA
- It is an overt aim of this role to create not only valuable support for vital cross-marketing projects but also to provide a robust and varied personal development experience for the job holder.

**Skills and Capabilities**:
This role will require an experienced marketing professional who is capable of working effectively with a diverse range of stakeholders, business line managers and marketing staff across the different geographic regions of the Cigna business.

**Core skills required include**:

- Stakeholder Management - an ability to form strong relationships with senior level business stakeholders from different cultural backgrounds across MEA & across IM Markets
- Influencing - the ability to positively influence multiple stakeholders from different levels of the business
- Communications - excellent inter-personal, presentational, and written communication skills
- Data Driven - an ability to gather, manage, assess, and analyse a wide range of diverse marketing and customer-related data to develop proposals for decisions by others
- Commercial and Competitive Awareness - a good understanding of Cigna’s diverse range of products and services influencing marketing initiatives and customer choices.
- Performance Focused - an ability to work within project deadlines and constraints and deliver quality outcomes meeting or exceeding stakeholder expectations
- Customer Focused - a high level of personal commitment and passion for marketing an

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