Section Manager, External Communications

5 days ago


Abu Dhabi, United Arab Emirates Al Madina Agencies And Services Full time

QUALIFICATIONS AND EXPERIENCE

UAE Nationals
- Minimum Bachelor’s degree / Preferred Masters Degree (Marketing or Communications)
- 6 to 9 years of Marketing or communications experience in Abu Dhabi Government entity, Experience in digital marketing and social media communication

Non-nationals
- Minimum Bachelor’s degree / Preferred Masters Degree (Marketing or Communications)
- 8 to 11 years Marketing or communications experience in Abu Dhabi Government entity, Experience in digital marketing and social media communication

ACTIVITIES
- Prepare External Communications plans and updates.
- Liaise with the company and other entities concerning plan drafts and approvals.
- Develop and manage the company’s brand as part of the communication strategy.
- Develop expertise in the requirements of company and Government brand-related requirements.
- Verify publications and collateral for compliance with brand guidelines.
- Conduct brand valuation exercises and monitor brand equity.
- Develop and maintain company’s message house.
- Organise company’s presence at local, regional and international fairs, exhibitions and conferences, handling correspondence and logistics arrangements with General Services.
- Manage company delegations to local or overseas events, conferences and meetings.
- Develop social media strategies and assign agencies to prepare social media plans.
- Manage the preparation of content for social media postings.
- Manage content development and approval with company end users, agencies and creative suppliers.
- Guide Sectors in how to develop content to support campaigns.
- Review and endorse / advise changes to publication formats and drafts (e.g., for product dissemination).
- Prepare or manage the preparation of draft press releases and coordinate approvals and releases.
- Ensure that spokespersons receive support for speeches and interviews (training, preparation).
- Prepare and implement responses to media inquiries.
- Manage content for media campaigns; organize media campaign planning and execution with agencies.
- Organise external campaigns and events (managed by company): source agencies and campaign partners; develop campaign content and calendar; manage campaign and event execution.
- Organise company participation at external campaigns and events: arrange stands, collateral, and participation by company sectors.
- Evaluate campaign and event effectiveness through surveys and Public Relations-value metrics.
- Manage the publication of articles and content in print and on digital touchpoints to support the communication strategy.
- Prepare or manage the preparation of supplier scopes of work.
- Evaluate supplier performance, as required.



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