Performance Marketing Executive
8 months ago
If you have a passion for digital marketing and a track record of success, we want to hear from you.
**Responsibilities**:
- Execute the digital strategy to generate quality leads through paid campaigns.
- Ensure achievement of monthly KPIs, focusing on sign-up and cost-per-acquisition metrics.
- Collaborate closely with creative and content teams to execute Paid Search campaigns seamlessly.
- Manage Google Ad campaigns (SEM) and social media advertising (Facebook, Instagram, LinkedIn).
- Maintain top organic search ranking positions (SEO) and optimize advertising campaigns for positive return on ad spend (ROAS).
- Work with management to share funnel conversion improvement ideas and feedback.
- Utilize Google Analytics & Data Studio to track and measure marketing campaign performance.
- Conduct regular conversion rate optimization audits and execute A/B tests to improve conversion rates.
- Collaborate with external agencies to optimize campaign delivery and discover new audiences.
**Requirements**:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in multi-channel marketing strategies, including PPC, SEO, social media, and affiliate marketing.
- Strong expertise in campaign and channel analysis, including proficiency in Google Analytics.
- Excellent analytical skills with the ability to leverage data for actionable insights.
- Working knowledge of ad serving tools (e.g., DART, Atlas) and web analytics tools (e.g., Google Analytics, Google Data Studio).
- Creative content writing skills for Ads.
- Analytical mindset and critical thinking ability.
- Google Ads Search and Display certified.
- GAIQ certified.
- Google Tag Manager certified.
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