Customer Marketing Executive Gulf

3 weeks ago

Dubai, United Arab Emirates Bacardi-Martini Full time

Posted
15-Mar-2024
Job type
Active job
Country
United Arab Emirates
Location
Dubai
Lead recruiter
Shritha Saji
Function
Commercial
Reporting Line
Customer Marketing Manager Gulf
On-site/Remote
On-site
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent
YOUR OPPORTUNITY
Your Opportunity

This is an amazing opportunity to be part of the Gulf commercial team as Customer Marketing Executive. Your principal role will be to help create legacy for the brands and contribute to key decisions that will significantly impact our brand presence and positioning in these markets You will be based in Dubai a large percentage of your time will be spent interacting with the distributors and in Abu Dhabi. As a result, you can expect to be travelling extensively to stay connected to all stakeholders. The role reports into Customer Marketing Manager Gulf.

About You

As the Customer Marketing Executive Gulf, you will be accountable for embedding within your market, world class Brand Management that drives net revenue per case and value share. Your ability to manage your distributors at any given time will be key, as will be your comfort in working seamlessly within the matrix, with the sales team.
RESPONSIBILITIES

**With our Consumer at the heart, your key focus will be to**:
You will be supporting in driving the ‘brand equity building’ of the Bacardi Martini portfolio at the point of purchase in your market
Proactively seek opportunities across outlet segments to engage consumers in Abu Dhabi retail trade
You will support the distributor teams to be thorough and meticulous in planning and to execute with excellence at the point of purchase.
You will Infuse creativity in the local Bacardi team, distributor teams, advertising agencies and other stakeholders to develop activations at the point of purchase that will give our portfolio a distinct competitive advantage competitive brands. Within the remit of global brand strategies.
Work in close coordination with consumer marketing to develop a strong relevant local platforms for our brands in your market within permissible local laws and CSR.
Frequently visit the market to establish relationships with key strategic stakeholders, seek opportunities at the point of purchase, inspect event activations, work alongside distributor sales and marketing teams to demonstrate the importance Bacardi attaches to excellence at the point of purchased and check competitor activity.
Inspire and drive the spirit of ‘The First Mover Advantage’ at the point of purchase with the Distributor and Bacardi teams, in order to achieve a competitive advantage vis a vis competition.
You will assist the Customer Marketing Manager to win customer support in On
- and Off-Premise channels for Category and channel plans whilst improving value share and net revenue per case
You will assist in delivering the market’s Integrated Activity Planning (IAP) process thereby ensuring that your Commercial team receive high quality customer programs, materials & assets to deliver value to our company
You will work closely with the Regional Brand and Innovation Teams to build the market activity plan, product launch plans and report regularly on on brand performance
You will assist in driving the IAP annual process in your market
You will differentiate Growth Drivers in your market by channel segment to support delivery
You will develop Channel Strategies based on the market segmentation and prioritization framework
Build Value Propositions by channel for your markets
Work with the sales team to plan their activities per channel and sell into Customers
Work cross-functionally to monitor execution of the IAP, confirming that your market receives assets in timely and relevant detail to secure full Customer support.
Input feedback to the Gulf team
Demonstrate best practice Customer Marketing standards
You will be the responsible for SRM System finance management - PO Creation and Managements, Goods received, invoice submission
You will be responsible for the management of A&P Year to Date tracker, Third Party supplier invoice management, New Vendor creation
You will also manage the Marketing Budget form approvals, filing and cross checking against monthly summary
SKILLS & EXPERIENCE
The Skills & Experience needed to create your legacy
MBA with a Sales or Marketing specialisation
Minimum 3 to 5 years sales/marketing experience in FMCG or Alcohol and Beverage industry
Proficiency in MS Office
Excellent written and spoken communication in English
Personal Qualities
Comfortable working with numerical analysis and you will be able to draw marketing strategies from them
Self motivated and have an entrepreneurial approach
Hardworking with attention to details
Positive, passionate, patient with fantastic networking skills
Organised and confident
Able to communicate clearly and effectively to your stakeholders
Team player, Transparent in your dealings and trustworth
Able to report, analy

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