Marketing Executive

2 weeks ago

Dubai, United Arab Emirates GMG Full time

**About GMG**

**Gulf Marketing Group** is one of the Middle East’s leading, family-owned companies. Operating across the GCC, Gulf Marketing Group is a dynamic group boasting a diverse portfolio of retail outlets, brands, and consumer and B2B services across key sectors such as healthcare and pharmaceuticals, sports and fitness, real estate, education, and technology.

**About the Role**

The role holder is responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events, PR, Social Media, External Communication, Brand Marketing, Social Involvement etc., to support the marketing strategy and objectives of Emirates British Nursery (EBN).

Core Responsibilities:

- Translates the Marketing objectives into clear, concise and understood briefs; ensures execution as per business standard
- Coordinates with EBN Business Head and Headmistresses to ensure smooth execution of marketing initiatives
- Maintains records of marketing expenses, agency fees and regularly updates management on budget expenditure and overall costs
- Ensures adherence to EBN brand guidelines (branding layout and display, social media, etc.) in all marketing initiatives
- Creates and manages a monthly communication summary report to keep EBN Business Head abreast of completed activities
- Supports in translating and conceptualising EBN mission, vision and values in the education industry using suitable platforms for communication
- Ensures execution of marketing campaigns within assigned budget/deadline

Social Media:

- Support social media partner with the Nursery’s social media accounts with Facebook and Instagram on daily basis
- Supports conceptualisation and execution of promotional activities and events through social media channels and social network involvement
- Maintains and tracks data to analyse and monitor the effectiveness of various aspects of social media campaigns such as community, traffic, conversations and engagements, leads and conversions
- Creates and manages periodic communication summary report of all social media activities to keep the team abreast of ongoing and completed initiatives
- Participates in various tasks related to community management and content generation
- Creates and delivers press releases, media relations content, case studies, executive bios, newsletter content, and other proposals

Events Management:

- Researches and identifies suitable events opportunities and makes suggestions for the event participation
- Maintains records of the Nursery’s events and initiatives including details on event participation etc., for the purpose of enhancing the parents and leads database

Public Relations:

- Provides support in executing on the PR strategies, campaigns, and initiatives to improve recognition in the education field, understanding and awareness.
- Maintains effective working relationships with media and PR agencies
- Monitors the media, including newspapers, magazines, journals, broadcasts, newswires, for opportunities for the nursery

Business Development
- Plans and executes marketing initiatives to enhance social involvement hence, attracting more enrollment and retaining parent’s loyalty to EBN
- To plan nursery campaign initiatives, and drives the implementation across the target market
- Shares the approved plan with the Headmistresses and integrates them in planning/execution
- Identifies, develops and executes communications strategy for key media contacts and other relevant references.
- Researches education industry trends

Self-Management:

- Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
- Takes ownership of his/her own learning agenda by identifying development needs in consultation with the Business Unit Head and agreeing on the individual development plan which goes beyond just training and development
- Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth

Criteria:

- At least 3 to 5 years experience in Marketing for Education Sector
- Solid experience in Social Media Marketing
- Experience in PR strategies and campaigns
- Degree in Marketing or any relevant business degree
- Has valid UAE driver’s license

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