Performance Marketing Officer

1 month ago


Dubai, United Arab Emirates One Tech Capital LLC Full time

**Key Responsibilities**:

- Execute a performance marketing strategy that aligns with business goals, such as revenue growth, customer acquisition and retention, and brand awareness.
- Manage and optimize paid advertising campaigns across multiple channels, including search (Google, Apple), display (Google Display Network, programmatic advertising, etc.), social media (Facebook, Instagram, TikTok, etc.), and affiliate marketing.
- Continuously monitor and analyze campaign performance, using metrics such as ROI, CPA, and conversion rate to make data-driven decisions and optimize campaigns.
- Collaborate with other teams, such as product and content, to ensure that campaigns are aligned with overall business goals and strategies and that the company's offerings are accurately represented.
- Stay up-to-date with the latest performance marketing trends and best practices and make recommendations for new channels and tactics to drive acquisition and revenue growth.
- Work with outside vendors and partners to execute performance marketing campaigns, such as agencies, ad networks, and affiliate networks.
- Use performance marketing analytics tools to measure the success of campaigns, track key performance indicators, and adjust tactics accordingly.
- Develop and manage the performance marketing budget, ensuring cost-effective campaigns and delivering a positive ROI.
- Provide regular performance reports and insights to key stakeholders, including the C-suite and other department heads.

**Qualifications**:

- Proven working experience as a Performance Marketing Officer, with a track record of driving revenue and acquiring new customers through paid advertising campaigns.
- Strong understanding of various performance marketing channels and tactics, including search, display, social media, and affiliate marketing.
- Experience with analytics and reporting tools such as Google Analytics, Adjust Tracker..
- Strong data analysis skills and ability to make data-driven decisions, with experience in A/B and multivariate testing methodologies.
- Strong project management and organizational skills, with the ability to manage multiple projects and campaigns simultaneously.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and outside partners.
- BA/BS in Marketing, Advertising, or related field.
- Knowledge of app optimization.
- Living in UAE and ARABIC Nationality is a must



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