Vice President, Marketing Chinese

2 weeks ago


Dubai, United Arab Emirates Reliance HR Consultancy Full time

**About the job Vice President, Marketing _ Chinese**:
**Date Posted: 15th Nov 2023**

**Position: Vice President, Marketing**

**Chinese** with Crypto/Blockchain/FinTech experience is a MUST **

**Responsibilities**:

- Develop and execute the company's overall marketing strategy aligned with its business goals and objectives.
- Lead and grow the marketing team to ensure they work effectively and efficiently and growth opportunities.
- Ensure a consistent and compelling brand presence across all channels, especially in the online space and map ad formats to advertising objectives.
- Stay abreast of the latest trends, competitor activities, and emerging technologies to ensure the company stays ahead in the digital realm.
- Develop and implement content marketing strategies to create valuable and engaging content that resonates with the target audience.
- Work closely with the business team to ensure marketing strategies are aligned with company objectives and product launches.
- Plan and manage advertising campaigns, both online and offline, to increase brand awareness and drive customer acquisition.
- Develop and manage the marketing budget, ensuring cost-effective strategies and resource allocation.
- Establish KPIs and metrics to track marketing campaign performance and report on the ROI of marketing initiatives to the executive team.
- Identify and develop strategic partnerships and alliances to expand the company's reach and market share.
- **
Requirements**:
A bachelor's degree in marketing, business, or a related field is required.
- A master's degree in marketing or an MBA can be advantageous.
- ** 7-10 years of relevant work experience in marketing, including several years in leadership roles.**:

- ** Must Be a Chinese**:

- ** Proficient written and verbal communication abilities in both Chinese and English**:

- Strong understanding of the crypto industry and/or fintech industry, including knowledge of the regulatory environment and key players.
- Strong leadership and team management skills, with the ability to build and motivate high-performing teams.
- Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and feature concepts
- Significant experience in successfully delivering results in a fast-paced and dynamic business environment

**Salary AED 35000- 40000/- + standard benefits as per UAE law



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