Marketing Manager

1 week ago


Dubai, United Arab Emirates Charlotte Tilbury Full time

**Marketing Manager - MAT cover - ME**

The Marketing Manager Middle East will create and implement impactful Omni-Channel retail focused marketing strategy pivoting around changing customers habits. In line with company objectives, you will support the continued Middle East growth plans for the Charlotte Tilbury brand across all channels both “on the ground” and “in the air”, expanding brand category presence and driving performance. You will act as a brand guardian for the region and inspire the wider marketing, VM, PR, Commercial & Global team.

**Key Responsibilities**:

- Gain and communicate a clear understanding of the markets and customer profiles across the region; use retailer and market insight to develop retailer and country specific objectives & plans tailored to each phase (seed, tease, launch and sustain periods) with a clear focus on customer acquisition & conversion.
- Support the expansion of the Charlotte Tilbury in the Middle East Region, work with the commercial team to build the 360 strategy and marketing launch and sustain plan for all operating markets.
- Leverage the full marketing mix to deliver plans that drive our new category NPD whilst also accelerating & growing our core franchise.
- Bring thought-leadership and digital excellence to innovative and disruptive brand activity in the region to raise total brand awareness & create memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking in existing regions, with a strong lens on driving the best omnichannel customer experience with a focus on paid digital.
- Support in establishing clear processes within the EMEA team to ensure a 'world class' delivery is achieved across the region, particularly focusing on cross functional & regional collaboration.
- Drive the planning, approval & follow-up of key projects to gain alignment from all key internal & external stakeholders.

**Requirements**:

- Extensive Marketing experience gained within beauty or retail in the Middle East region - Fragrance experience is desired.
- Experienced in devising and implementing strategic plans with creative flair.
- Very strong experience & knowledge in planning and buying media across all formats, digital buying experience preferred.
- Excellent digital & online marketing skills
- Excellent leadership, team management and communication skills
- Experience of budget management
- Have the ability to work under pressure and meet deadlines in a timely manner.
- Have a flexible, open minded and professional attitude.
- Have exceptional organisational and prioritising skills and show great attention to detail and be results-driven.
- Excellent English written and verbal skills.
- Second Arabic language would be preferred.
- Structured and organised

**Benefits**

**Company Benefits**:

- Generous staff discount
- Generous monthly product gifting
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets.
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution.
**WE WOULD LOVE TO WELCOME YOU TO OUR DREAM TEAM APPLY TODAY


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