Social Media Ads and PPC Expert

2 weeks ago

Dubai, United Arab Emirates Q2 Futuristic Marketing Full time

**About Us**:
Q2 Futuristic Marketing is a dynamic digital marketing agency specializing in cutting-edge strategies and innovative solutions. As leaders in the digital marketing space, we are committed to delivering unparalleled services that redefine our clients' online presence. Join us on our journey to shape the future of digital marketing as we expand our team with passionate and results-driven individuals.

As a Digital Marketing Specialist at Q2 Futuristic Marketing, you will play a pivotal role in crafting and executing digital marketing strategies that push the boundaries of creativity and technology. Working collaboratively with cross-functional teams, you will implement digital campaigns, analyze performance metrics, and optimize strategies to achieve measurable business results.

**Responsibilities**:

- **Meta Ads (Expert)**:

- **1. Campaign Strategy and Planning**:

- Develop and implement tailored Meta Ads strategies aligned with business goals, audience targeting, and industry trends.
- Set clear objectives like increasing brand awareness, generating leads, or driving conversions.
- **2.** **Ad Creation and Optimization**:

- Craft compelling ad copy, visuals, and creative concepts that resonate with target audiences.
- Conduct A/B testing to determine the most effective ads and continuously optimize campaigns for better performance.
- **3. Audience Targeting and Segmentation**:

- Use Meta's advanced targeting tools to define and segment audiences based on demographics, interests, behaviors, and lookalike models.
- Monitor audience performance to ensure ads are reaching the right people.
- **4. Performance Monitoring and Reporting**:

- Track key performance indicators (KPIs) such as click-through rates (CTR), cost-per-click (CPC), and return on ad spend (ROAS).
- Provide detailed reports with actionable insights to improve campaign effectiveness.
- **5. Budget Management**:

- Allocate and manage ad spend effectively to maximize ROI while staying within the budget.
- Identify opportunities to scale campaigns and achieve higher returns.
- By ensuring these responsibilities are covered, you’ll secure a Meta Ads expert who can deliver measurable results for your digital marketing efforts.
- **Google Ads (Expert)**:

- **1. Campaign Strategy and Setup**:

- Develop and execute customized Google Ads strategies aligned with your marketing objectives (e.g., lead generation, sales, or brand awareness).
- Set up campaigns across Search, Display, Shopping, and YouTube Ads based on business needs.
- **2. Keyword Research and Targeting**:

- Conduct in-depth keyword research to identify high-performing, cost-effective keywords.
- Optimize targeting settings, including location, demographics, and audience segments, to ensure the ads reach the right audience.
- **3. Ad Creation and Optimization**:

- Write engaging ad copy and create visually appealing ad creatives for high click-through rates (CTR).
- Continuously test and refine ad elements through A/B testing to improve performance metrics.
- **4. Performance Monitoring and Analytics**:

- Track and analyze campaign performance metrics like impressions, CTR, conversion rates, and cost per conversion.
- Provide regular reports with actionable insights to enhance campaign effectiveness and ROI.
- **5. Budget Management**:

- Plan and manage ad budgets effectively to maximize results while minimizing wasted spend.
- Adjust bids and budgets dynamically to optimize cost per acquisition (CPA) and return on ad spend (ROAS).
- **Social Media Management**:

- Manage and enhance our social media presence across platforms, creating and curating content, and actively engaging with the online community.
- Develop and execute social media advertising campaigns.
- **WhatsApp Marketing**:

- Strategy Development and Implementation
- Audience Segmentation and Personalization
- Content Creation and Campaign Management
- Performance Tracking and Optimization
- Customer Interaction and Retention
- **TikTok Ads (preferred)**:

- **Snapchat Ads (preferred)**

**Requirements**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Specialist or in a similar role.
- Strong understanding of digital marketing channels, strategies, and best practices.
- Proficiency in digital marketing tools, analytics platforms, and content creation software.
- Knowledge of SEO principles and experience with SEO tools.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced, team-oriented environment.

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