Performance Media Executive

1 month ago


Dubai, United Arab Emirates United SEO Marketing Full time

**Position Overview**:
**Responsibilities**:

- Develop and execute comprehensive performance media strategies that align with overarching business goals and target audience profiles.
- Plan, implement, and optimise paid media campaigns across multiple platforms, including Google Ads, social media, display, and other relevant channels.
- Conduct in-depth keyword research, audience segmentation, and competitor analysis to inform strategic campaign targeting and optimisation.
- Stay in line with industry trends, emerging technologies, and updates to advertising platforms, leveraging insights to enhance campaign strategies.
- Analyse campaign performance data using advanced analytics tools and platforms, drawing actionable insights and making informed adjustments to achieve KPIs.
- Lead A/B testing initiatives for ad creatives, targeting strategies, and landing pages, continually refining campaigns for optimal results.
- Manage advertising budgets effectively, optimising allocation for maximum return on investment while maintaining cost efficiency.
- Drive innovation by exploring new performance media channels, partnerships, and technologies to expand the reach and impact of campaigns.
- Stay informed about changes in digital marketing regulations, privacy concerns, and best practices to ensure compliant and ethical advertising practices.

**Qualifications**:

- Degree in Marketing, Advertising, Business, or a related field (or equivalent work experience). Master's degree is a plus.
- Extensive experience in developing and executing performance media strategies, with a focus on Google Ads, social media advertising, and other relevant platforms.
- Strong proficiency in data analysis and expertise in using analytics tools such as Google Analytics, Google Ads, and other relevant platforms.
- Exceptional analytical skills, with the ability to interpret complex data and provide actionable insights for campaign optimisation.
- Excellent written and verbal communication skills.
- Strategic mindset with a focus on driving innovation, achieving KPIs, and enhancing overall campaign performance.
- Google Ads certifications and other relevant advertising certifications are a strong advantage.
- Knowledge of SEO, content marketing, and broader digital marketing channels is beneficial.

**Benefits**:

- Dubai Working Visa
- Comprehensive health insurance plan
- Return flight home per year
- Opportunities for personal and professional growth through continuous learning.
- Collaborative and dynamic work environment.
- Exposure to diverse campaigns and industries.
- Paid time off and holidays.

**Salary**: From AED17.00 per month

Ability to commute/relocate:

- Dubai: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Google Ads: 3 years (required)

Application Deadline: 08/09/2023


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